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What is SFA? The basics of sales activity support

Posted: Wed Feb 19, 2025 10:53 am
by shahriyasojol114
SFA (Sales Force Automation) is a system that automates the sales process and maximizes results. It centrally manages sales negotiations and customer interactions, making it easier for sales representatives to focus on their core business.

For example, by managing the progress of sales negotiations and interactions with customers in one place, you can "visualize" your sales activities. It makes it easier to determine which projects have a high priority, allowing you to make decisions quickly. Furthermore, the sales forecast function can be used to plan strategic sales activities with an eye to the future.

SFA is also a tool to strengthen collaboration across the entire team. It makes it easier to share sales reports and schedules, improving the quality of information sharing. As a result, the performance of the entire team france mobile phone numbers database improves, which also contributes to improving customer satisfaction.

By introducing SFA, you can improve sales efficiency and maximize results.

What is CRM? The basics of customer management


CRM (Customer Relationship Management) is a system for strategically building and maintaining relationships with customers. By managing customer information in one place, companies can easily understand their customers' needs and past purchase history. As a result, marketing activities and customer support become more effective, leading to increased satisfaction.

The basic functions of CRM include managing customer data, managing inquiries, tracking sales history, managing marketing campaigns, etc. For example, by checking the history of products and services purchased by a customer in the past, it is possible to make optimal proposals to that customer.

In addition, by centrally managing customer inquiries, we can respond quickly and consistently, which also contributes to improving customer satisfaction.