How to monitor and improve email open rates
Posted: Thu Feb 20, 2025 3:46 am
Schedule two of your email versions to go out to a random group on the same day and time. Try to keep email formatting similar to avoid adding extra variables that could skew one email to perform better than another due to formatting. Emails will inevitably be different, so there won't be a perfect scientific test, but you will get directional data about your audience that you can then put to further testing.
Optimize your emails for mobile: Even oman whatsapp data though more and more people are using mobile devices to read their emails, many email creators compose emails in desktop mode. Line up your CTAs: It may seem like the more calls to action, the more clicks. This is not usually the case. Too many links can confuse and overwhelm buyers. That's why a clear CTA hierarchy is crucial to help buyers know what they need to do.
With the proper CTA hierarchy, you can continue to include multiple links throughout the email. For example, if your email contains several products with individual purchase links, add a primary CTA to browse all products. People who might not have otherwise clicked on a particular product will still have an incentive to click. Add urgency: Giving customers a reason to click on an email is crucial.
Optimize your emails for mobile: Even oman whatsapp data though more and more people are using mobile devices to read their emails, many email creators compose emails in desktop mode. Line up your CTAs: It may seem like the more calls to action, the more clicks. This is not usually the case. Too many links can confuse and overwhelm buyers. That's why a clear CTA hierarchy is crucial to help buyers know what they need to do.
With the proper CTA hierarchy, you can continue to include multiple links throughout the email. For example, if your email contains several products with individual purchase links, add a primary CTA to browse all products. People who might not have otherwise clicked on a particular product will still have an incentive to click. Add urgency: Giving customers a reason to click on an email is crucial.