How to reconcile social media with other digital marketing channels?

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Considering that Social Media is strengthened when it works hand in hand with Content Marketing, at this point it is more than clear that social networks must be complemented with other digital channels to optimize their performance, right?

Well, even though you have that clear, now the question is how to consolidate all the channels into a single strategy?

First of all, we need to know the digital channels available to a company. We can identify 3 types.

Own: website, blog, newsletter.
Payments: Ads on Google or social media.
Earned: Consumers, potential customers, offices norway mobile database or brand ambassadors who replicate your content.
Now, to integrate the strategy, you will first have to determine which channels you will use according to the preferences and information consumption habits of your buyer persona .

Next, designing an editorial calendar will allow you to record your entire content and communication strategy for the channels of your choice.

At this point, you'll be able to establish relationships along the lines of "if you post X content on your blog, you can create social media pieces that will make your audience curious enough to check it out."

In addition to planning posts, with a social media editorial calendar you can organize the creative process and produce numerous pieces of content with impeccable quality.