When you’ve a good relationship with your customer and he feels he’s treated well, his experience in doing business with you enhances. This levels up your customer experience – something that 86% of buyers are willing to pay more for.
When you’re on good terms with your customer base bahrain mobile phone numbers database and you’re sure you’re providing them with a lot of value, you can easily ask them for value in return. This makes for a give and take relationship. Not a take, take, take relationship that can quickly result in a divorce!
For instance, the Managing Editor team leverages its community to spread the word about their newsletter:
The Managing Editor newsletter
Now that you’re aware of the benefits of relationship marketing, make sure you’re clear about one thing – build trust. How? Let’s look at that next.
Step 2: Set clear expectations with your welcome emails
Did you know that couples that are honest and open at the start of their relationship are likely to be happy?
It’s the same with emails. Your email list is more likely to open your email if you’re clear about what they can expect from you. So, if that’s building trust for you – tell it to your subscribers.
From the first email you send out to a reader, be sure to share that it’s okay to ask questions or hit reply and discuss something. I’m a fan of what Ryan Robinson did in his first email to me:
From the outset, Ryan’s clear about being a ‘real person,’ not a bot. And it’s there that we both started talking.
Replicate this.
At the same time, make sure you thank your subscriber for their email. You can do that in your welcome email or separately like Corey Haines does:
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