How to integrate interactive content into a Content Marketing strategy?

[zihadhasan01827]

It is true that words play a very important role in Content Marketing , however, the visual aspect has more and more weight in a digital era in which content is increasingly identical and boring.

And that is precisely why you should invest in new ways to impact your audience and differentiate yourself from the rest.

If you want to integrate interactive content into your Content Marketing strategy, here are some tips.

1. Repurpose content you already have
If you are just starting to create interactive materials in your strategy, a good option is to choose some of your static content, such as articles and ebooks, and transform them into some other type of content, such as an infographic, for example.

This will make the process easier, once you have the guidelines and knowledge of the subject in your hands.

2. Complement your content with interactive materials
You can also complement the content you already have by linking to other interactive content and guiding the user towards another experience within the one they are already in.

3. Use interactive content to generate leads
Keep in mind that interactive content enables a philippines mobile database personalized experience, which motivates users to share their email, for example, to obtain more information.

Therefore, don't stop using the interactive experience as a tool to generate more leads within your Content Marketing strategy.

4. Create interactive content with responsive design
You already know how important it is to adopt responsive designs on the web, in a context where the consumer uses the cell phone for everything, at all stages of the purchasing process.

Responsiveness therefore also applies to interactive content!

Since this type of content involves a lot of buttons, animations, and user interactions, we need to make sure that all elements work well on any screen size.

Generally, content creation tools already include this feature, but it is always important to test before publishing.