What are interactive videos?
Posted: Thu Feb 20, 2025 4:29 am
Who doesn't like to have control in their hands? It's not new that communication vehicles are looking for more interaction with the public, so it's not surprising that interactive videos have now joined the story.
But what are interactive videos after all?
In a very simplistic way, we can define them as digital videos that support user interaction . If we think of a comparison with its predecessor, linear video, we can better see this evolution.
Let's think about the differences with linear videos romania mobile database in a practical way: up until then, the viewer could pause, play, speed up and jump to another point in the video. That was the maximum influence one could have on the film.
With interactive videos, however, the user is able to define the direction, the following scenes, the continuity and the result of the content, which means a truly gigantic leap, since in the previous modality their role was only that of a simple spectator.
That is to say, I stop being a mere passive consumer of videos and become, in a certain way, a co-producer of the material with which I am interacting.
Advantages of using interactive videos
It is very evident that interactive videos are on the rise. There is also a consensus that they are fundamental elements in any Digital Marketing strategy committed to innovation.
What is not clear to everyone is the real benefits that this type of content can bring to a marketing campaign. We will list its main benefits below.
Keep reading!
But what are interactive videos after all?
In a very simplistic way, we can define them as digital videos that support user interaction . If we think of a comparison with its predecessor, linear video, we can better see this evolution.
Let's think about the differences with linear videos romania mobile database in a practical way: up until then, the viewer could pause, play, speed up and jump to another point in the video. That was the maximum influence one could have on the film.
With interactive videos, however, the user is able to define the direction, the following scenes, the continuity and the result of the content, which means a truly gigantic leap, since in the previous modality their role was only that of a simple spectator.
That is to say, I stop being a mere passive consumer of videos and become, in a certain way, a co-producer of the material with which I am interacting.
Advantages of using interactive videos
It is very evident that interactive videos are on the rise. There is also a consensus that they are fundamental elements in any Digital Marketing strategy committed to innovation.
What is not clear to everyone is the real benefits that this type of content can bring to a marketing campaign. We will list its main benefits below.
Keep reading!