Product led businesses are product-focused all the way, and this, of course, includes the onboarding process. But what do we mean by this exactly?
Considering that seamless onboarding can lead to faster product buy albania telemarketing data adoption and value delivery, it’s crucial that you invest time in making this process easy to follow, user-friendly, and user-friendly self-serve.
The traditional software company introduces its solution with the help of human agents, emphasizing hyper-personalizing the interaction. While this method has its own benefits, the PLG self-serve option is a much better option when it comes to achieving user satisfaction.
Not only are you able to track user behavior, understand where your product is losing, and then make further improvements, but users feel better about the product when discovering what the solution can do for them all on their own.
In-app guidance, simplified workflow, and video assistance are some ideas you can use to put your product to work during the onboarding process.
However, keep in mind that PLG onboardings require a lot of ongoing work and improvement.
4. Fix Your Pricing
Pricing is just as crucial for the SaaS business as it is for its customers. And finding the balance between the parts is not a simple thing to achieve. You want to price your product high enough to drive growth, but you can’t go too high to miss aligning it with customer demand.
So what do you do?
You experiment.
Apart from using the freemium or free trial, which is a must of the PLG flywheel, you can orient yourself towards the usage-based model. Of course, flat-rate or per-user are just as good.
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Consider your target audiences, collect historical data, and, most importantly, your product features, responsible for providing users with value.
Lastly, consider the tiered pricing technique, as it does wonders for customer segmentation. And don’t worry if you have an endless number of plans. Look at Hubspot’s pricing frenzy, because you can’t deny it’s giving excellent results.
