3. Presentation of the visual strategy

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In this phase of the process, the value to be explored is presented to customers , non-customers and competing customers, in order to evaluate their considerations and improve the idea.

4. Visual communication
All the information and improvements developed in the process are condensed and the Blue Ocean Idea Index questions are applied to find the model with the highest probability of profit and the lowest risk to the business.

The Blue Ocean strategy seeks to direct the business to switzerland mobile database markets that offer more efficient results, that is, those that offer less competition and expenses to stand out from other companies .

In addition, it guides companies to perform well regardless of the reality they are experiencing in the business world, where innovation is always necessary .

The Blue Ocean strategy can also be applied to specific sectors and projects, such as the creation of Marketing campaigns , and complemented by other dynamics, such as the Net Network, developed by Steve Johnson to create an environment conducive to innovation.

Did you find it interesting? Then read our article on disruptive innovation and keep learning!