Forms of content marketing
Posted: Sat Dec 07, 2024 8:49 am
A big mistake in interpreting content marketing is to say that it only applies to texts. This seemingly innocent misunderstanding prevents us from using the full potential of this strategy, which is a big loss for companies.
Content also includes graphics, video, and audio. All of these forms of content marketing can be used to promote a company or even specific products.
Text content
The most popular form of text content is the telecommunication industry in israel long-known blog. Articles published regularly on the site help generate valuable traffic, build a professional image, and also sell.
Other examples of text content:
e-books,
product and category descriptions,
guides,
question and answer sections,
reviews.
blog in the online store hubun.pl
blog in the online store hubun.pl
Graphic content
Graphic content is used primarily in social media, although it is often used as an element that enriches text content. This form of presenting information is often easier to receive and therefore more readily absorbed by users.
Facebook – post on the L'Oréal Paris profile
Facebook – post on the L'Oréal Paris profile
Video content
Video content is something that should not be missing in modern content marketing. In a study conducted by HubSpot, 62% of participants responded that they are more likely to consume and pay more attention to video content.
This content marketing format is used in an interesting way by the GoPro brand, which sells sports cameras. On its YouTube channel, it publishes videos recorded by users of the equipment. Such a natural presentation of the product encourages others to buy it and also builds a positive bond with the brand.
YouTube – video on the GoPro channel
YouTube – video on the GoPro channel
Audio content
Audio content is another form of content marketing that can do a lot of good in terms of promoting a company. Podcasts in the form of monologues or interviews have recently become popular. Covering interesting, useful topics for recipients attracts an increasingly wider audience, which can be used to promote products or services.
The distribution channel – as in any case – depends on the target group. Podcasts are most often published on YouTube, Spotify, Apple Podcasts and Google Podcasts.
Podcasts are very popular because they are very easy to “consume.” Unlike text, graphics, and video, audio content can be listened to while driving, preparing a meal, or even working out. It is the perfect form of content for today’s busy society.
Content also includes graphics, video, and audio. All of these forms of content marketing can be used to promote a company or even specific products.
Text content
The most popular form of text content is the telecommunication industry in israel long-known blog. Articles published regularly on the site help generate valuable traffic, build a professional image, and also sell.
Other examples of text content:
e-books,
product and category descriptions,
guides,
question and answer sections,
reviews.
blog in the online store hubun.pl
blog in the online store hubun.pl
Graphic content
Graphic content is used primarily in social media, although it is often used as an element that enriches text content. This form of presenting information is often easier to receive and therefore more readily absorbed by users.
Facebook – post on the L'Oréal Paris profile
Facebook – post on the L'Oréal Paris profile
Video content
Video content is something that should not be missing in modern content marketing. In a study conducted by HubSpot, 62% of participants responded that they are more likely to consume and pay more attention to video content.
This content marketing format is used in an interesting way by the GoPro brand, which sells sports cameras. On its YouTube channel, it publishes videos recorded by users of the equipment. Such a natural presentation of the product encourages others to buy it and also builds a positive bond with the brand.
YouTube – video on the GoPro channel
YouTube – video on the GoPro channel
Audio content
Audio content is another form of content marketing that can do a lot of good in terms of promoting a company. Podcasts in the form of monologues or interviews have recently become popular. Covering interesting, useful topics for recipients attracts an increasingly wider audience, which can be used to promote products or services.
The distribution channel – as in any case – depends on the target group. Podcasts are most often published on YouTube, Spotify, Apple Podcasts and Google Podcasts.
Podcasts are very popular because they are very easy to “consume.” Unlike text, graphics, and video, audio content can be listened to while driving, preparing a meal, or even working out. It is the perfect form of content for today’s busy society.