Strategies for success on Instagram
Posted: Sat Feb 22, 2025 3:15 am
Marketing restaurants on Instagram requires a constant stream of content , which can be a challenge even for experienced managers with a great imagination. Below are some ideas to help you fill your Instagram account with content your users will love.
Trigger their Pavlovian reflex
Instagram is a purely visual platform , and it’s perfect for promoting your restaurant. Perfect photos of your food will trigger a Pavlovian reflex in viewers – they’ll start salivating and can’t wait to try your lebanon phone number data dishes. When photographing food, choose natural light or softer overhead lighting , and work with the editing and filtering options to achieve a more polished look.
Add interest and drama to your shots . Show the chef finishing a perfectly prepared plate, or add props to the shot to make the photo stand out. For example, place a bunch of raw vegetables next to the plate that are used in the meal. If there are multiple items on the plate, there should always be an odd number. An odd number is much more likely to grab the viewer’s attention than an even number.
Think about the best color schemes for different shots. What will be the best background for each dish? No two photos should be the same - use different textures and background colors that complement the dish as much as possible.
Show off the behind-the-scenes of your business
Give your audience a peek behind the scenes. For example, you could post material that focuses on a specific chef or shows your staff at work. You want people to associate your restaurant with more than just the menu. Behind-the-scenes photos or videos are a great opportunity to illustrate your restaurant’s personality.
Trigger their Pavlovian reflex
Instagram is a purely visual platform , and it’s perfect for promoting your restaurant. Perfect photos of your food will trigger a Pavlovian reflex in viewers – they’ll start salivating and can’t wait to try your lebanon phone number data dishes. When photographing food, choose natural light or softer overhead lighting , and work with the editing and filtering options to achieve a more polished look.
Add interest and drama to your shots . Show the chef finishing a perfectly prepared plate, or add props to the shot to make the photo stand out. For example, place a bunch of raw vegetables next to the plate that are used in the meal. If there are multiple items on the plate, there should always be an odd number. An odd number is much more likely to grab the viewer’s attention than an even number.
Think about the best color schemes for different shots. What will be the best background for each dish? No two photos should be the same - use different textures and background colors that complement the dish as much as possible.
Show off the behind-the-scenes of your business
Give your audience a peek behind the scenes. For example, you could post material that focuses on a specific chef or shows your staff at work. You want people to associate your restaurant with more than just the menu. Behind-the-scenes photos or videos are a great opportunity to illustrate your restaurant’s personality.