Be an authority in your field of expertise

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By producing quality content on your website, more and more customers will see your company as their main reference on topics, products and services related to your brand. And if the company becomes an authority in the sector, its customer base tends to follow suit.

Have loyal customers
The buying journey is a strategy that macedonia mobile database us to know the customer better. Without prior work to define the buyer persona, the method yields fewer results. However, when this study is done efficiently, the approach to leads is more personalized — and can be accurate.

To go further, it is important to maintain a strong relationship with this customer, even after the purchase. The bond is maintained through email and social networks , for example. One of the results is the so-called spontaneous promotion: the customer himself starts to promote your brand, products and services.

It is worth noting that it tends to be less costly to maintain a customer than to always be looking for others.