How to define your brand personality
Posted: Sat Feb 22, 2025 4:10 am
Every brand has a unique story. When telling it, you should focus on what is the essence of your brand , what makes your company appealing to customers. Your brand identity depends on what core values your company stands for. Do you offer a product for customers who love luxury? Are you targeting technology enthusiasts? Or is your target audience environmentally conscious people who are trying to protect the planet?
Conduct market research
If you have the resources, you can hire a professional namibia phone number data opinion research firm to find out how people perceive your brand. However, you can also get this information for less.
One of the easiest ways to get feedback on your brand is to simply ask your friends and colleagues to tell you what comes to mind when they hear your company name. Feedback you've received from previous clients can also be a valuable source of information.
Determine your brand personality
Try thinking about your brand as if it were a person. For example, you might describe it as:
• Male or female?
• Uptight or casual?
• Analytical or creative type?
Imagine that you want to introduce this “person” to someone else. It may seem silly at first, but this thought exercise will help you clarify your brand’s personality. The attributes you highlight on your brand are likely the most important elements that your brand offers . Once you have clarified your brand’s “personality,” you can move on to creating a logo and other visual content.
Conduct market research
If you have the resources, you can hire a professional namibia phone number data opinion research firm to find out how people perceive your brand. However, you can also get this information for less.
One of the easiest ways to get feedback on your brand is to simply ask your friends and colleagues to tell you what comes to mind when they hear your company name. Feedback you've received from previous clients can also be a valuable source of information.
Determine your brand personality
Try thinking about your brand as if it were a person. For example, you might describe it as:
• Male or female?
• Uptight or casual?
• Analytical or creative type?
Imagine that you want to introduce this “person” to someone else. It may seem silly at first, but this thought exercise will help you clarify your brand’s personality. The attributes you highlight on your brand are likely the most important elements that your brand offers . Once you have clarified your brand’s “personality,” you can move on to creating a logo and other visual content.