What to communicate to the media? 8 topics of journalistic interest
Posted: Sat Feb 22, 2025 6:12 am
topics of journalistic interest
The media thrive on news – they need and continually seek out new information, stories and facts that are relevant to their target audience. On the other hand, the business world is dynamic and represents an inexhaustible source of information. Understanding which of these pieces of information can actually be news is the challenge and the role of the Press Officer – filtering, making it appealing, facilitating and acting as the link between what the company has and what the media is looking for.
Good news, inspiring examples, innovation, recognition and success of national companies, products, know-how and “brains” in the global market are always the focus of special attention, especially in austria mobile database of difficult economic climate when we are all eager for positive messages. In our experience, and working only with IT clients/companies, we present some examples of topics with potential journalistic interest:
1. Opening an Office, mainly in a foreign market
Demonstrate the company's vision, ambition, growth and investment across borders – Share why you are opening in that location, how many employees will be located (recruiting new employees or moving from Portugal), whether there is already business in that geography, the type of clients the company will approach, the focus in terms of supply and, in terms of numbers, what investment the opening of the office entailed and what the expected turnover is for the first year of activity.
The media thrive on news – they need and continually seek out new information, stories and facts that are relevant to their target audience. On the other hand, the business world is dynamic and represents an inexhaustible source of information. Understanding which of these pieces of information can actually be news is the challenge and the role of the Press Officer – filtering, making it appealing, facilitating and acting as the link between what the company has and what the media is looking for.
Good news, inspiring examples, innovation, recognition and success of national companies, products, know-how and “brains” in the global market are always the focus of special attention, especially in austria mobile database of difficult economic climate when we are all eager for positive messages. In our experience, and working only with IT clients/companies, we present some examples of topics with potential journalistic interest:
1. Opening an Office, mainly in a foreign market
Demonstrate the company's vision, ambition, growth and investment across borders – Share why you are opening in that location, how many employees will be located (recruiting new employees or moving from Portugal), whether there is already business in that geography, the type of clients the company will approach, the focus in terms of supply and, in terms of numbers, what investment the opening of the office entailed and what the expected turnover is for the first year of activity.