In this article:
What are transactional emails?
The Difference Between Transactional and Marketing Emails
Best Practices for Making Transactional Emails More Effective
Types of transactional emails
How to Create and Send Transactional Emails with SendPulse
Final thoughts
What are transactional emails?
A transactional email is a personalized message sent to a person in response to estonia phone number library a specific interaction initiated by that person. These emails contain information that is personalized to the user and include messages such as subscription confirmations, account updates, order notifications, etc.
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The Difference Between Transactional and Marketing Emails
Comparing transactional and marketing emails reveals more than just recipient numbers as a distinction.
Marketing emails are typically targeted to groups of individuals, with the goal of cultivating recipients and convincing them to take specific actions, such as making a purchase, signing up for an event, or interacting with a company in other ways. They typically contain promotional content, such as discounts and special offers. Transactional emails, on the other hand, are initiated by a particular recipient action that a company should target with highly relevant content.
A common example of email marketing is a flash sale campaign . Companies send these mass emails to all recipients, including limited-time promotions or discounts, to drive sales via to-the-point CTA buttons.
