How to Convert B2B Leads in the Sales Funnel into Customers
Posted: Sat Feb 22, 2025 8:14 am
Knowing how to convert B2B leads in the sales funnel involves a series of coordinated actions between inbound marketing and the sales team.
Nowadays, knowing how to convert leads is a concern for every company. So much so that we started addressing this topic in a previous article . In this article, we were able to better understand the importance of the right inbound marketing strategy at each stage of the purchasing journey.
So we can identify the three basic stages of the journey, which is also called the sales funnel:
Conscience,
Consideration and
Buy.
But the nature of B2B relationships is even more peculiar – and long. Therefore, the purchasing journey in these cases can involve many other steps.
Therefore, it is necessary to prepare your company as a whole. It was precisely with this in mind that we prepared this article – check it out.
Knowing how to convert leads involves knowing how the B2B sales funnel works.
Although it can have many more steps, the three-step sales funnel bangladesh mobile database is a good way to analyze your relationship with the customer. But what often defines this number of steps is the company's segment, as well as the product and the nature of the buyer.
In cases of complex negotiations, closing a sale may involve the following phases:
An unqualified lead is visiting your company's website for the first time. Since 96% of your website visitors are not ready to buy ;
Your company makes initial contact, usually via email;
A “discovery session” is established to nurture this client;
Your sales team develops a customized solution based on the customer's needs;
One or more team members present this solution, either online or in a face-to-face meeting.
Nowadays, knowing how to convert leads is a concern for every company. So much so that we started addressing this topic in a previous article . In this article, we were able to better understand the importance of the right inbound marketing strategy at each stage of the purchasing journey.
So we can identify the three basic stages of the journey, which is also called the sales funnel:
Conscience,
Consideration and
Buy.
But the nature of B2B relationships is even more peculiar – and long. Therefore, the purchasing journey in these cases can involve many other steps.
Therefore, it is necessary to prepare your company as a whole. It was precisely with this in mind that we prepared this article – check it out.
Knowing how to convert leads involves knowing how the B2B sales funnel works.
Although it can have many more steps, the three-step sales funnel bangladesh mobile database is a good way to analyze your relationship with the customer. But what often defines this number of steps is the company's segment, as well as the product and the nature of the buyer.
In cases of complex negotiations, closing a sale may involve the following phases:
An unqualified lead is visiting your company's website for the first time. Since 96% of your website visitors are not ready to buy ;
Your company makes initial contact, usually via email;
A “discovery session” is established to nurture this client;
Your sales team develops a customized solution based on the customer's needs;
One or more team members present this solution, either online or in a face-to-face meeting.