This initial sequence might include a personalized welcome message, an introduction to popular products, and a special offer on their first purchase.
Example: An online clothing store greets new customers with a welcome series, introducing them to popular product categories, style guides, and a first-purchase discount to encourage engagement.
Trigger: Contact signs up or makes their first purchase.
Step 1: Send a welcome email introducing the brand, its values, and customer testimonials.
Step 2: Wait 2 days and send an email with popular product recommendations (we’ll talk more about this later).
Step 3: Wait 2 more days and send a follow-up email with a list of bahrain cell phone numbers discount on their first purchase.
Impact: Guides new customers seamlessly into their brand world, boosting initial engagement and laying the foundation for a long-term relationship.
Further reading: 10 Welcome Email Examples to Begin Customer Relationships Right
2. Abandoned cart recovery
Abandoned cart reminders are a proven way to win back customers who were close to making a purchase. In this scenario, when a shopper leaves items in their cart for more than 2 hours, they are sent an email reminding them to complete the purchase. Adding product recommendations or even a limited-time discount in the follow-up can further boost conversion rates.
Example: An e-commerce home décor store automatically follows up with customers after their cart abandonment, reminding them of the items and offering a small discount to encourage completion.
Trigger: Contact leaves items in the cart.
Step 1: Trigger a push notification 10 minutes after cart is abandoned
Step 2: Wait 2 hours and send an abandoned cart reminder email if no purchase is made. Otherwise, exit automation.
Step 3: Wait 1 day. If no action is taken, send a follow-up email with a small incentive (e.g., a discount valid for 7 days).
Step 4: Wait 5 more days. If the customer still hasn’t acted, send a final reminder to claim their discount.
Source
Impact: Increases revenue by converting otherwise lost sales and creating a sense of urgency to complete purchases.
Further reading: 10 Abandoned Cart Email Examples & Best Practices to Boost Sales
