The importance of investing in a good digital mindset
Posted: Sat Feb 22, 2025 8:34 am
Technologies like the cloud make remote work easier, but simply accessing a server from home is not enough, especially when the entire workforce may be displaced for an extended period.
Companies that had not yet implemented digital transformation in their businesses are now struggling to keep up with the pace of the market and their customers – but there is still time to adapt and overcome the crisis.
Making a large-scale transition to new technologies may not be realistic (and within your current budgets) in such a short period of time, but even taking a small step toward enabling some face-to-face interaction, albeit virtually, is a step in the right direction.
So consider making some efforts:
Keep communicating : If your company was already sending emails periodically with insights, products and promotions, keep doing so. But avoid the old marketing, of selling for the sake of selling. Instead, focus on good stories and success stories;
Don’t minimize the situation : the most appropriate digital jordan mobile database mindset is, above all, respectful. So stay sensitive and real. Analyze the influencers that your company or industry relies on at this time – their conduct can say a lot about your company’s behavior, from the consumers’ point of view;
Don’t treat the situation as an opportune one : don’t offer special promotions for the Coronavirus and don’t focus your communication on the donations and other good deeds your company has done at this time – this comes to the fore in the right way;
Use social media the right way : Avoid using social media to boost impressions with situational insights unless your company actually has useful information that matters and is a trusted source for the topic at hand;
Provide a healthy distraction : Stressful times are not ideal for driving sales, as efforts are likely to fall short of what they would have been in less uncertain times. However, it is a great time to tell stories about your brand, your employees, your community causes, your vision. Take advantage of this time and invest in a digital mindset that will help build goodwill for your brand.
It's important to think long term
What we are experiencing today in Brazil is already under control in other parts of the world. This means that, at some point, health authorities will contain the pandemic and things will return – even if to new normals.
But this does not mean that the digital mindset adopted during this period should be set aside in the future: crisis management plans should not end just because the crisis is over. Executives and team managers should see this as an opportunity to create or refine more comprehensive digital policies.
Companies that had not yet implemented digital transformation in their businesses are now struggling to keep up with the pace of the market and their customers – but there is still time to adapt and overcome the crisis.
Making a large-scale transition to new technologies may not be realistic (and within your current budgets) in such a short period of time, but even taking a small step toward enabling some face-to-face interaction, albeit virtually, is a step in the right direction.
So consider making some efforts:
Keep communicating : If your company was already sending emails periodically with insights, products and promotions, keep doing so. But avoid the old marketing, of selling for the sake of selling. Instead, focus on good stories and success stories;
Don’t minimize the situation : the most appropriate digital jordan mobile database mindset is, above all, respectful. So stay sensitive and real. Analyze the influencers that your company or industry relies on at this time – their conduct can say a lot about your company’s behavior, from the consumers’ point of view;
Don’t treat the situation as an opportune one : don’t offer special promotions for the Coronavirus and don’t focus your communication on the donations and other good deeds your company has done at this time – this comes to the fore in the right way;
Use social media the right way : Avoid using social media to boost impressions with situational insights unless your company actually has useful information that matters and is a trusted source for the topic at hand;
Provide a healthy distraction : Stressful times are not ideal for driving sales, as efforts are likely to fall short of what they would have been in less uncertain times. However, it is a great time to tell stories about your brand, your employees, your community causes, your vision. Take advantage of this time and invest in a digital mindset that will help build goodwill for your brand.
It's important to think long term
What we are experiencing today in Brazil is already under control in other parts of the world. This means that, at some point, health authorities will contain the pandemic and things will return – even if to new normals.
But this does not mean that the digital mindset adopted during this period should be set aside in the future: crisis management plans should not end just because the crisis is over. Executives and team managers should see this as an opportunity to create or refine more comprehensive digital policies.