LinkedIn Best Practices for B2B Companies
Posted: Sat Feb 22, 2025 9:13 am
Neglecting LinkedIn in your digital marketing strategies is a big mistake – especially for those working in B2B. Find out why here!
Many companies insist on ignoring LinkedIn in their digital marketing strategies. Well, this is a big mistake, especially for those that operate in B2B.
LinkedIn may not have the same mass reach as Twitter, or the powerful user numbers of Facebook.
However, LinkedIn remains one of the best destinations for B2B companies, especially since it is a great niche resource.
Something that becomes even more evident when we consider the user profile: the average income of a LinkedIn member is around US$75,000/year .
In this way, the network has its reputation guaranteed as the right place to find high-ranking professionals and decision-makers within companies.
Your company can reap countless benefits if it works well belarus mobile database with its network. That’s why we’ve developed a series of tips for using LinkedIn in your company’s social media strategy. Check it out!
Want to explore LinkedIn in generating qualified leads? Then click below and let UP2Place's experts help you now:
TALK TO AN UP2PLACE EXPERT
Keep your LinkedIn company page ready for good business
The first step is to customize your page by creating a banner for the top. Much like Facebook, this is the first contact visitors to your LinkedIn company page will have with your brand.
Also read: How B2B Content Marketing Solves Problems in Your Business
So invest in a high-quality image, 646 x 220 pixels or larger. Consider using this space to promote your corporate culture, campaigns, advertisements and promotions.
You can update this section as often as you like. But ideally, you should revitalize it every three to six months. Your digital marketing agency can provide you with some good insights on this.
Many companies insist on ignoring LinkedIn in their digital marketing strategies. Well, this is a big mistake, especially for those that operate in B2B.
LinkedIn may not have the same mass reach as Twitter, or the powerful user numbers of Facebook.
However, LinkedIn remains one of the best destinations for B2B companies, especially since it is a great niche resource.
Something that becomes even more evident when we consider the user profile: the average income of a LinkedIn member is around US$75,000/year .
In this way, the network has its reputation guaranteed as the right place to find high-ranking professionals and decision-makers within companies.
Your company can reap countless benefits if it works well belarus mobile database with its network. That’s why we’ve developed a series of tips for using LinkedIn in your company’s social media strategy. Check it out!
Want to explore LinkedIn in generating qualified leads? Then click below and let UP2Place's experts help you now:
TALK TO AN UP2PLACE EXPERT
Keep your LinkedIn company page ready for good business
The first step is to customize your page by creating a banner for the top. Much like Facebook, this is the first contact visitors to your LinkedIn company page will have with your brand.
Also read: How B2B Content Marketing Solves Problems in Your Business
So invest in a high-quality image, 646 x 220 pixels or larger. Consider using this space to promote your corporate culture, campaigns, advertisements and promotions.
You can update this section as often as you like. But ideally, you should revitalize it every three to six months. Your digital marketing agency can provide you with some good insights on this.