Small businesses and entrepreneurs
Posted: Sat Dec 07, 2024 9:19 am
If you run a small business or are an entrepreneur, you can try to create a marketing persona yourself. It is worth remembering, however, that it may be more difficult to understand your target group well than it seems. It is worth conducting market research, analyzing the competition , and above all, collecting data from existing customers. Of course, with their consent!
Medium and large companies
In larger companies, where there are more resources, the persona creation process is usually more advanced, involving marketing specialists, market researchers, and creative copywriters to ensure a complete and accurate understanding of the target audience.
How to work with a marketing persona?
Creating a persona is just the first step italy mobile phone number in building an effective marketing strategy. Now you need to learn how to effectively put that knowledge into practice. Here are some key tips:
Customize your marketing content
Everything you create as part of your marketing strategy should be persona-centric. This means that your content, graphics, ads, and all promotional materials should reflect the needs, interests, and goals of your persona.
Example: If your persona is a young mother interested in eco-friendly products, your content should focus on the eco-friendly aspects of your product or service, as well as how it solves the challenges of motherhood.
Choose the right channels
Different target groups use different media and communication channels. That's why it's important to adapt your marketing efforts to the preferences of the persona. If your persona spends a lot of time on Instagram, you'll approach communication differently than with someone who often reads industry magazines.
Example: If the persona is a corporate professional, consider LinkedIn ad campaigns. If the target audience is younger, TikTok or Instagram might be more effective.
You can read more on this topic in our post: How to choose communication channels in social media?
Age distribution in top social media sites - chart
Source:
Develop empathy
To work effectively with a marketing persona, you need to develop empathy. Try to think like your persona, understand their emotions, needs, and dilemmas. This will help you create more compelling content and solutions that will actually help your customers.
Medium and large companies
In larger companies, where there are more resources, the persona creation process is usually more advanced, involving marketing specialists, market researchers, and creative copywriters to ensure a complete and accurate understanding of the target audience.
How to work with a marketing persona?
Creating a persona is just the first step italy mobile phone number in building an effective marketing strategy. Now you need to learn how to effectively put that knowledge into practice. Here are some key tips:
Customize your marketing content
Everything you create as part of your marketing strategy should be persona-centric. This means that your content, graphics, ads, and all promotional materials should reflect the needs, interests, and goals of your persona.
Example: If your persona is a young mother interested in eco-friendly products, your content should focus on the eco-friendly aspects of your product or service, as well as how it solves the challenges of motherhood.
Choose the right channels
Different target groups use different media and communication channels. That's why it's important to adapt your marketing efforts to the preferences of the persona. If your persona spends a lot of time on Instagram, you'll approach communication differently than with someone who often reads industry magazines.
Example: If the persona is a corporate professional, consider LinkedIn ad campaigns. If the target audience is younger, TikTok or Instagram might be more effective.
You can read more on this topic in our post: How to choose communication channels in social media?
Age distribution in top social media sites - chart
Source:
Develop empathy
To work effectively with a marketing persona, you need to develop empathy. Try to think like your persona, understand their emotions, needs, and dilemmas. This will help you create more compelling content and solutions that will actually help your customers.