Here are a few points to consider:
Keep your subject line to 50–60 characters to make sure it can be read.
Use powerful, action-based words.
Set expectations for the body of the email.
Use subscriber names in the subject line for more personalized content.
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7. Use segmentation to send more targeted content
Segmenting your email list into groups of like-minded people allows you to send content that is more relevant to your target audience. You might decide to segment based on demographics, interests, actions, or customer persona information, like where subscribers live or the job they have.
You can use your signup form to gather this information. Consider asking new subscribers things like:
What industry/position they work in.
How often they’d like to receive your emails.
Where they are in the world.
What products/services of yours interest them most.
Other email segmentation tactics include grouping contacts by the links they’ve clicked on in your emails or based on the lead magnet they signed up through in the first place.
Graph showing the effects if list segmentation on email marketing. Namely, clicks increase by 100% when using segmentation.
Source
8. Re-engage inactive subscribers
There are many reasons why contacts may become disengaged over time. Whatever the case, trying to re-engage them is definitely worth your while.
Encouraging existing customers, even if they’re un-engaged, to make purchases is almost always easier and more cost effective than finding new customers. In fact, new customers cost five times more than existing customers.
