Artificial intelligence for content marketing
Posted: Tue Dec 03, 2024 5:39 am
Artificial Intelligence (AI), a technology that never ceases to surprise us and that, with the passage of time and its increasingly advanced development, is breaking into different market sectors, also doing so in the field of marketing, specifically for the creation of content.
Yes, yes, as you heard, you can now generate the content of your website using AI, but it's been a while since we've been hearing about chatbots, chats answered by robots that have been created ceo email lists using this intelligence. They have the ability to programmatically answer a series of questions that users can ask them, and if they don't have sufficient response capacity, they pass you directly to a customer service representative.
Many companies already have chatbots on their homepage , but how many of them generate their content with Artificial Intelligence? Surely very few or almost none of you have raised your hand. With this post, we aim to show you how you can use this Artificial Intelligence in your Content Marketing strategy . Ready? Keep reading!
Artificial Intelligence for Content Marketing
Algorithms to generate content automatically
You may not have even thought about it, but much of the content you find on the blogs of some companies or organizations has been written by algorithms or, in other words, robots. These, which seem to have been written by a real person due to the expressions used and the way of writing, have actually been written by robots.
But we must not forget that this technology is becoming more and more advanced. Just remember Google Duplex , a customer service system that allowed you to make an appointment at the hairdresser, reserve a table at a restaurant and many other things, and that used the same expressions as a person with the typical "mmm", "emm"... and if they don't say it to you, it seems like you are talking to another physical person.
Personalization of content
Platforms like Twitter, Facebook, Instagram… use algorithms that allow them to determine which content, whether graphic or text, is of most interest to a particular user. For example, imagine that you are a sports fan; based on your searches, this algorithm will show you only information related to these, such as advertisements for marathons, new running equipment, new protections for cycling, etc.
Within a content strategy, content personalization is essential, since it will ensure that your products and/or services reach only those users who are really interested in them, thus creating many more sales opportunities.
Predictive Intelligence
Predictive Intelligence will be especially useful before you start generating content, since it will help you make a prediction of what content to write depending on your Buyer Persona and their interests. This gives you relevant information about users, but also about what type of content is working best on the network.
Without a doubt, a very useful tool if you want to start a blog or create the content for your new website and you don't know exactly how to approach your ideal client.
Content quality
Without a doubt, the quality of the content is essential to attract the attention of your users, which is why we also recommend the use of Artificial Intelligence. Thanks to this, you will be able to know what type of questions or concerns your clients or potential clients have in order to offer them a solution.
Generating content for the sake of generating it is never a good idea. Instead, it has to provide value, and AI can help you achieve this, since it will select the content that is most relevant to your users so that you can get ideas and focus on it.
Not long ago we made a post about how to prepare a Content Marketing strategy, and the fact is that content marketing has become one of the most important strategies for the positioning and visibility of companies, especially if it is linked to SEO .
This is why we have found it interesting to talk to you about AI to carry out this strategy, since it is a trend that is booming and you know what they say, innovate or “die”. Innovation is found in every corner and those companies that are not able to implement it in their daily lives, we are almost convinced that they will not be able to stay afloat.
Do you have any questions about content marketing or how to carry it out using AI? Don't forget that at Ipanema we are always ready to help you and that you can contact us without any obligation.
Start generating content and become the king of content! They already call me the Viking of posts
, what about you?
Yes, yes, as you heard, you can now generate the content of your website using AI, but it's been a while since we've been hearing about chatbots, chats answered by robots that have been created ceo email lists using this intelligence. They have the ability to programmatically answer a series of questions that users can ask them, and if they don't have sufficient response capacity, they pass you directly to a customer service representative.
Many companies already have chatbots on their homepage , but how many of them generate their content with Artificial Intelligence? Surely very few or almost none of you have raised your hand. With this post, we aim to show you how you can use this Artificial Intelligence in your Content Marketing strategy . Ready? Keep reading!
Artificial Intelligence for Content Marketing
Algorithms to generate content automatically
You may not have even thought about it, but much of the content you find on the blogs of some companies or organizations has been written by algorithms or, in other words, robots. These, which seem to have been written by a real person due to the expressions used and the way of writing, have actually been written by robots.
But we must not forget that this technology is becoming more and more advanced. Just remember Google Duplex , a customer service system that allowed you to make an appointment at the hairdresser, reserve a table at a restaurant and many other things, and that used the same expressions as a person with the typical "mmm", "emm"... and if they don't say it to you, it seems like you are talking to another physical person.
Personalization of content
Platforms like Twitter, Facebook, Instagram… use algorithms that allow them to determine which content, whether graphic or text, is of most interest to a particular user. For example, imagine that you are a sports fan; based on your searches, this algorithm will show you only information related to these, such as advertisements for marathons, new running equipment, new protections for cycling, etc.
Within a content strategy, content personalization is essential, since it will ensure that your products and/or services reach only those users who are really interested in them, thus creating many more sales opportunities.
Predictive Intelligence
Predictive Intelligence will be especially useful before you start generating content, since it will help you make a prediction of what content to write depending on your Buyer Persona and their interests. This gives you relevant information about users, but also about what type of content is working best on the network.
Without a doubt, a very useful tool if you want to start a blog or create the content for your new website and you don't know exactly how to approach your ideal client.
Content quality
Without a doubt, the quality of the content is essential to attract the attention of your users, which is why we also recommend the use of Artificial Intelligence. Thanks to this, you will be able to know what type of questions or concerns your clients or potential clients have in order to offer them a solution.
Generating content for the sake of generating it is never a good idea. Instead, it has to provide value, and AI can help you achieve this, since it will select the content that is most relevant to your users so that you can get ideas and focus on it.
Not long ago we made a post about how to prepare a Content Marketing strategy, and the fact is that content marketing has become one of the most important strategies for the positioning and visibility of companies, especially if it is linked to SEO .
This is why we have found it interesting to talk to you about AI to carry out this strategy, since it is a trend that is booming and you know what they say, innovate or “die”. Innovation is found in every corner and those companies that are not able to implement it in their daily lives, we are almost convinced that they will not be able to stay afloat.
Do you have any questions about content marketing or how to carry it out using AI? Don't forget that at Ipanema we are always ready to help you and that you can contact us without any obligation.
Start generating content and become the king of content! They already call me the Viking of posts
, what about you?