What are the main benefits of Digital Marketing for companies?
Posted: Sat Dec 07, 2024 9:53 am
04 July, 2018 @ 9:07 amby Gonçalo Sousain 2º P - Planning , Digital Strategy , Digital Marketing , 8 Ps MethodologyLeave a comment
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Digital Marketing offers several benefits to companies compared to traditional media. After going through several phases, this communication strategy has developed fundamental bases that allow any company to hong kong email list find its space and target audience on the Internet.
We emphasize that underlying all benefits must be the notion of added value.
Online content (website, blog, social networks , email marketing , among others) should not just represent a sales catalog, but rather content that provides valuable information to visitors, thus allowing a relationship of trust to be built between the business and potential customers.
In this article we point out the 13 main benefits of Digital Marketing for companies today.
Benefits of Digital Marketing: Brand Visibility and Authority (Branding)
The Internet makes it possible for any company to transcend geographical boundaries and reach millions of people all over the world. In other words, it does not limit business to the physical environment alone .
A website offers the possibility of interacting directly with potential customers, showcasing services or products and generating trust in the market. Brands that actively operate in the digital environment through a corporate blog, website and social networks, especially with Content Marketing, have a great chance of becoming an authority in this market .
Benefits of Digital Marketing: Constant online presence
Nowadays, many consumers first come into contact with brands and businesses through their websites, blogs or social media. An online presence is about being found by people who already know the brand, but also attracting a new potential audience. In an age where Google is king, having an online presence is essential for companies that want to be found by customers.
Benefits of Digital Marketing: Open 24 Hours, 7 Days a Week
If a company invests in the Internet, it will never again fail to serve a customer because it is closed. 24 hours a day, 7 days a week, holidays, weekends, Christmas, but the business doors remain open.
Benefits of Digital Marketing: Low Advertising Costs and More Flexibility
The first major difference between the Internet and traditional media is that advertisers determine how much they want/can invest in advertising and for what period they want to do so independently.
You can also modify and improve your ads as many times as you need. And last but not least, they reach a devastating number of potential customers. That doesn’t mean you shouldn’t use traditional advertising.
Benefits of Digital Marketing: Everything Can Be Measured
Measuring is Knowing and in Digital Marketing it is possible to measure each action and check the details of the results of each website page, blog articles, email or Facebook campaigns, or any other type of action.
This way, we know exactly what we need to improve or exclude from the strategic plan . Thus, we give full emphasis to actions that have a real return for the business.
Benefits of Digital Marketing: Building a qualified audience
Another important point of Digital Marketing for companies is the fact that it is possible to build from scratch a large qualified audience that really wants to consume the product/solution, and it is also possible to relate to this audience and even build loyalty in an automated way.
Digital Marketing makes it possible to attract people who are genuinely interested and have a complete relationship with the product/solution.
Over time, this audience becomes a fundamental asset for the company.
Benefits of Digital Marketing: Target Audience Segmentation
Knowing your target audience well is an extremely important factor in business.
Through various online tools such as email marketing platforms, sales funnels, social networks and CRM tools, it is possible to map and segment the audience with much more precision and speed . When creating digital content, this task is essential!
Benefits of Digital Marketing: Monitoring the purchasing journey
Previously, consumers’ purchasing journey was relatively simple. First, they saw an advertisement on TV or in the newspaper, went to a physical store and made their decision there, where they also made the payment.
Today, however, that journey is much less linear and predictable — and much more digital .
Consumers can search for prices on their computers, compare alternatives on their cell phones, go to stores and try out products, return home and buy online.
But you can also do everything differently to buy the same product.
What is positive and worth highlighting is that Digital Marketing allows you to monitor this entire purchasing journey . Across all channels that the consumer uses — website, Facebook, blog, online store, etc. — brands can be present with interesting content and offers.
This makes it easier to help the customer resolve all their doubts and objections and influence their purchasing decision.
Benefits of Digital Marketing: Personalizing offers
More interesting than segmenting your advertising audience and email marketing contacts is personalizing your communication .
After all, even within a public segment, each individual has a different profile and lives different moments in life .
Therefore, personalization is a strong presence in today's marketing, especially because Digital Marketing allows you to create unique content and offers for each person.
Benefits of Digital Marketing: Creating Customer Relationships
The Internet allows companies to not only attract customers and increase sales opportunities, but also create lasting relationships with customers .
For example, providing support on social media or via website chat takes less time than contacting customers by phone or responding by email to clarify a common question consumers have.
There are several channels that can be used to interact with the customer and they are all complementary.
In addition to allowing you to attract and qualify Leads, a digital strategy offers resources so that, after this stage, it is possible to develop ways to continue contact with the customer.
Ongoing relationships can improve the after-sales experience in a number of ways, such as through relevant content, promotional coupons, related offers and opportunities for future business. This way, companies can significantly increase customer loyalty, generating positive publicity for the business – the ever-important word of mouth .
Benefits of Digital Marketing: Competition with larger companies
Small companies are often afraid to start a Digital Marketing strategy because they believe that, just like offline marketing, they will be at a disadvantage compared to their competitors.
However, the online environment offers the best conditions for balancing this difference. When you have a creative and well-developed strategy that is constantly improved and fed with new content, the chances of achieving good results are high. The important thing is that marketing techniques are executed professionally – with efficiency and quality – even if resources are limited.
Benefits of Digital Marketing: Long-lasting Results
Digital Marketing offers paid and organic methods . Among the organic ones are SEO techniques and Content Marketing , which, among other benefits, are things that the brand never loses (unless it wants to).
The content created can be accessed years after being published and still generate a conversion and result in a sale, as the important thing is that the user's needs are met, regardless of when the content was created.
Benefits of Digital Marketing: Excellent cost-benefit
After so many advantages presented, many people think that Digital Marketing will probably cost a fortune and is beyond the possible budget for a small business, but it is precisely in this aspect that Digital Marketing proves to be so advantageous .
There is no minimum price for investing online, ideally the budget should be in line with the business objectives, which in turn should be consistent with the available funds.
Strategies such as sponsored links and Facebook Ads are only paid for when the user wants and really needs them.
Content Marketing, in conjunction with SEO , offers several parallel opportunities.
Digital Marketing is undoubtedly an extremely effective strategy for small and medium-sized companies looking for safer investments that result in increased sales.
Share this article
Digital Marketing offers several benefits to companies compared to traditional media. After going through several phases, this communication strategy has developed fundamental bases that allow any company to hong kong email list find its space and target audience on the Internet.
We emphasize that underlying all benefits must be the notion of added value.
Online content (website, blog, social networks , email marketing , among others) should not just represent a sales catalog, but rather content that provides valuable information to visitors, thus allowing a relationship of trust to be built between the business and potential customers.
In this article we point out the 13 main benefits of Digital Marketing for companies today.
Benefits of Digital Marketing: Brand Visibility and Authority (Branding)
The Internet makes it possible for any company to transcend geographical boundaries and reach millions of people all over the world. In other words, it does not limit business to the physical environment alone .
A website offers the possibility of interacting directly with potential customers, showcasing services or products and generating trust in the market. Brands that actively operate in the digital environment through a corporate blog, website and social networks, especially with Content Marketing, have a great chance of becoming an authority in this market .
Benefits of Digital Marketing: Constant online presence
Nowadays, many consumers first come into contact with brands and businesses through their websites, blogs or social media. An online presence is about being found by people who already know the brand, but also attracting a new potential audience. In an age where Google is king, having an online presence is essential for companies that want to be found by customers.
Benefits of Digital Marketing: Open 24 Hours, 7 Days a Week
If a company invests in the Internet, it will never again fail to serve a customer because it is closed. 24 hours a day, 7 days a week, holidays, weekends, Christmas, but the business doors remain open.
Benefits of Digital Marketing: Low Advertising Costs and More Flexibility
The first major difference between the Internet and traditional media is that advertisers determine how much they want/can invest in advertising and for what period they want to do so independently.
You can also modify and improve your ads as many times as you need. And last but not least, they reach a devastating number of potential customers. That doesn’t mean you shouldn’t use traditional advertising.
Benefits of Digital Marketing: Everything Can Be Measured
Measuring is Knowing and in Digital Marketing it is possible to measure each action and check the details of the results of each website page, blog articles, email or Facebook campaigns, or any other type of action.
This way, we know exactly what we need to improve or exclude from the strategic plan . Thus, we give full emphasis to actions that have a real return for the business.
Benefits of Digital Marketing: Building a qualified audience
Another important point of Digital Marketing for companies is the fact that it is possible to build from scratch a large qualified audience that really wants to consume the product/solution, and it is also possible to relate to this audience and even build loyalty in an automated way.
Digital Marketing makes it possible to attract people who are genuinely interested and have a complete relationship with the product/solution.
Over time, this audience becomes a fundamental asset for the company.
Benefits of Digital Marketing: Target Audience Segmentation
Knowing your target audience well is an extremely important factor in business.
Through various online tools such as email marketing platforms, sales funnels, social networks and CRM tools, it is possible to map and segment the audience with much more precision and speed . When creating digital content, this task is essential!
Benefits of Digital Marketing: Monitoring the purchasing journey
Previously, consumers’ purchasing journey was relatively simple. First, they saw an advertisement on TV or in the newspaper, went to a physical store and made their decision there, where they also made the payment.
Today, however, that journey is much less linear and predictable — and much more digital .
Consumers can search for prices on their computers, compare alternatives on their cell phones, go to stores and try out products, return home and buy online.
But you can also do everything differently to buy the same product.
What is positive and worth highlighting is that Digital Marketing allows you to monitor this entire purchasing journey . Across all channels that the consumer uses — website, Facebook, blog, online store, etc. — brands can be present with interesting content and offers.
This makes it easier to help the customer resolve all their doubts and objections and influence their purchasing decision.
Benefits of Digital Marketing: Personalizing offers
More interesting than segmenting your advertising audience and email marketing contacts is personalizing your communication .
After all, even within a public segment, each individual has a different profile and lives different moments in life .
Therefore, personalization is a strong presence in today's marketing, especially because Digital Marketing allows you to create unique content and offers for each person.
Benefits of Digital Marketing: Creating Customer Relationships
The Internet allows companies to not only attract customers and increase sales opportunities, but also create lasting relationships with customers .
For example, providing support on social media or via website chat takes less time than contacting customers by phone or responding by email to clarify a common question consumers have.
There are several channels that can be used to interact with the customer and they are all complementary.
In addition to allowing you to attract and qualify Leads, a digital strategy offers resources so that, after this stage, it is possible to develop ways to continue contact with the customer.
Ongoing relationships can improve the after-sales experience in a number of ways, such as through relevant content, promotional coupons, related offers and opportunities for future business. This way, companies can significantly increase customer loyalty, generating positive publicity for the business – the ever-important word of mouth .
Benefits of Digital Marketing: Competition with larger companies
Small companies are often afraid to start a Digital Marketing strategy because they believe that, just like offline marketing, they will be at a disadvantage compared to their competitors.
However, the online environment offers the best conditions for balancing this difference. When you have a creative and well-developed strategy that is constantly improved and fed with new content, the chances of achieving good results are high. The important thing is that marketing techniques are executed professionally – with efficiency and quality – even if resources are limited.
Benefits of Digital Marketing: Long-lasting Results
Digital Marketing offers paid and organic methods . Among the organic ones are SEO techniques and Content Marketing , which, among other benefits, are things that the brand never loses (unless it wants to).
The content created can be accessed years after being published and still generate a conversion and result in a sale, as the important thing is that the user's needs are met, regardless of when the content was created.
Benefits of Digital Marketing: Excellent cost-benefit
After so many advantages presented, many people think that Digital Marketing will probably cost a fortune and is beyond the possible budget for a small business, but it is precisely in this aspect that Digital Marketing proves to be so advantageous .
There is no minimum price for investing online, ideally the budget should be in line with the business objectives, which in turn should be consistent with the available funds.
Strategies such as sponsored links and Facebook Ads are only paid for when the user wants and really needs them.
Content Marketing, in conjunction with SEO , offers several parallel opportunities.
Digital Marketing is undoubtedly an extremely effective strategy for small and medium-sized companies looking for safer investments that result in increased sales.