In this article we offer you solutions that in one way or another allow you to increase online sales in the B2B software sector and it is precisely the way through which users reach you. Taking into account these aspects that we will mention below will allow you to better outline your online marketing strategy to sell your management software for B2B companies much better.
How to increase B2B sales, sell software online
Start with good SEO
A study claims that 71% of B2B customers canadian cto cio email list begin their search for a product through a generic search on the internet. For example, buyers are not searching for “business management software for SMEs”; rather, they search for phrases like “what is the best business management software for SMEs” to begin researching software in general. This is where SEO plays a fundamental role, because you should target your web positioning strategies using these types of generic keywords instead of focusing on starting to be recognized by name.
An SEO strategy takes time, it could be a year or maybe three. However, you can take other actions that allow you to increase online sales, such as SEM campaigns, generating quality links, blacklinks, etc.
Have a presence on YouTube
Nearly half of B2B researchers spend thirty minutes or more of their time watching videos. Don't be left behind! If you want to increase online sales, it's important to maintain a presence on YouTube and offer content linked to your website .
Offering your prospects videos about software features, procedures, or professional reviews is a great strategy to position yourself in the market and on the Internet. Best of all, the options are endless when it comes to creating content for YouTube, so it's a tool that, if you know how to take advantage of it, can work in your favor. Offer your potential clients tutorials or how-to guides about topics associated with your software, publish testimonials or success stories, etc.
Highlight your users' ratings and comments
Did you know that almost 90% of customers trust online reviews as much as personal recommendations? User ratings and comments are social proof of your trust-building software – buyers want an objective opinion of your product and that is only possible through feedback from your previous buyers.
Ask your customers to rate you or leave a review about their experience with the software. There are many strategies you can use to get your customers to leave a testimonial: free subscriptions, online consultations, complimentary add-ons, etc.
Gather a significant amount of comments or reviews and start displaying them on all your communication channels, including your website.
Sign up for review sites
Review sites have gained a lot of popularity on the internet. Studies claim that B2B buyers visit these types of websites to compare their options before making a final decision as a way to select the best options and to go into more detail about the features of each one.
Imagine all the sales you could make if you were at the top of these types of sites, reinforcing your presence with customer comments and reviews.
Don't forget your website
Your website is the last stop B2B buyers make in their arduous search for the ideal software, make sure you have an attractive, responsive design and loaded with content of interest to your users.
Currently, you have web design processes that promote growth such as Growth-Driven Design (GGD) , unlike traditional web design schemes, these are specifically designed to produce an increase in the improvement of the performance of the website, be agile, give better results and of course, allow you to sell much more.
Likewise, when it comes to optimizing your website, it is important to take into account conversion rate optimization (CRO), which are marketing strategies that seek to understand or define what users are looking for when they arrive at your website. The goal? Give them what they ask for.
Have you put any of these recommendations into practice? If you want to increase online sales in the B2B software sector, pay attention and put these recommendations into practice. If you want more information and tips for selling your B2B software, subscribe to our newsletter.
