What are the ranking factors for local SEO?

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Local SEO ranking factors are what search engines consider when deciding which local businesses should appear at the top of search results.

Here are some key factors that influence local ranking:

Google Business List – This free tool from Google allows businesses to manage their online presence on Search and Maps. Listing your business here will make it easier for users to find you.
Reviews – Customer reviews are like social proof . They can influence local search engine rankings because they show potential buyers that other people have had a good experience with your business.
Relevance to search query – This involves ensuring that your business information and content matches the searcher's keywords .
NAP Consistency – Name, Address and Phone Number: It is important chinese overseas british that this information is consistent across all your online platforms to avoid confusion.
Searcher proximity – This refers to how close your business is to the person searching. Search engines often rank businesses that are closest to the searcher.
Other standard ranking factors, such as website performance, content quality, and user experience, can also affect how your web pages rank in search engine results pages.

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