The marketing database can be the most basic
Posted: Mon Mar 17, 2025 8:21 am
Modern artificial intelligence has been deeply embedded in marketing activities, which brings many challenges to brands and enterprises. Especially for those "old brands", the biggest issue is digital marketing transformation. At different stages, how should we plan the "low-profile", "standard profile" and "luxury profile" digital marketing stack?
"Low-profile" digital marketing, everything is to be able to "climb"
The foundation of digital marketing is data. When you ig database have nothing, the first thing to do is to collect data. The data will be stored in something called a marketing database. customer information database, which stores all your historical customers, their date of birth, gender, income status and other demographic information, and most importantly, their contact information. If it is a
B2B business, it stores information about the companies you deal with, such as business scope, number of employees, annual revenue scale, as well as main contacts and contact information. The marketing database is like an accountant's account book, which is the basis for companies to establish formalized marketing functions. Even if you don't need a huge database, at least you need to use an Excel instead, which is the bottom line of "low configuration".
"Low-profile" digital marketing, everything is to be able to "climb"
The foundation of digital marketing is data. When you ig database have nothing, the first thing to do is to collect data. The data will be stored in something called a marketing database. customer information database, which stores all your historical customers, their date of birth, gender, income status and other demographic information, and most importantly, their contact information. If it is a
B2B business, it stores information about the companies you deal with, such as business scope, number of employees, annual revenue scale, as well as main contacts and contact information. The marketing database is like an accountant's account book, which is the basis for companies to establish formalized marketing functions. Even if you don't need a huge database, at least you need to use an Excel instead, which is the bottom line of "low configuration".