Review and organize your existing content
Posted: Mon Mar 17, 2025 9:34 am
The next step is to review your existing articles. Start by identifying all the content related to the high-priority cluster topics you selected earlier. You can start by looking at the list of article titles, URLs containing keywords, etc. to identify cluster topics.
Knowing all of your previous relevant articles has two key benefits: first, it gambling data malaysia allows you to consider whether there are existing articles that could serve as pillar pages for potential new clusters, and second , it gives you a clearer picture of any missing content that you might need to fill in the future.
Following these steps to review and organize will help you maximise the value of all the blog content you've already created and focus your efforts on the right topics.
Now let’s think about how to get the most out of your content.
3. Update existing content wherever possible
Before creating any new content, update all of the existing blog posts in your topic cluster as best you can. If the existing posts are relevant to the content you're creating, you might not even need to create a new post from scratch -- you can just make the existing post just as valuable by updating it or adding more material.
When updating your existing content, start with your pillar page.
Is the data on the page out of date?
Are there any new trends or trends in the content that current readers are looking for?
Can you make the page more attractive by adding images or videos?
Remember that your pillar page is the central location for the content in your cluster, so be sure to optimize it by making any improvements you can make to the three points above.
Once you've refined your pillar page, it's time to look at the content within your cluster. If it seems like there's not enough information covered on that topic, make sure you add it.
Of course, the content in your cluster doesn't need to be perfect at this point - your goal is to identify existing blog posts that contribute well to your cluster topics and prioritize future posts you should create.
Knowing all of your previous relevant articles has two key benefits: first, it gambling data malaysia allows you to consider whether there are existing articles that could serve as pillar pages for potential new clusters, and second , it gives you a clearer picture of any missing content that you might need to fill in the future.
Following these steps to review and organize will help you maximise the value of all the blog content you've already created and focus your efforts on the right topics.
Now let’s think about how to get the most out of your content.
3. Update existing content wherever possible
Before creating any new content, update all of the existing blog posts in your topic cluster as best you can. If the existing posts are relevant to the content you're creating, you might not even need to create a new post from scratch -- you can just make the existing post just as valuable by updating it or adding more material.
When updating your existing content, start with your pillar page.
Is the data on the page out of date?
Are there any new trends or trends in the content that current readers are looking for?
Can you make the page more attractive by adding images or videos?
Remember that your pillar page is the central location for the content in your cluster, so be sure to optimize it by making any improvements you can make to the three points above.
Once you've refined your pillar page, it's time to look at the content within your cluster. If it seems like there's not enough information covered on that topic, make sure you add it.
Of course, the content in your cluster doesn't need to be perfect at this point - your goal is to identify existing blog posts that contribute well to your cluster topics and prioritize future posts you should create.