The difference between "target" and "persona"

[ashammi228]

The big difference between a target and a persona is specificity.

Targets are mainly set based on "attributes." For example, the target setting is "single women in their 20s living in urban areas."

On the other hand, a persona defines "one individual." If you were to create a fusion database persona with the attribute "a single woman in her 20s living in the city," you could say something like, "XX is a 26-year-old woman who lives in a designer apartment a 15-minute walk from ●● Station and works at an interior design shop at △△ Station. Even though she's busy, she never neglects to take care of herself, and her hobby is gathering the latest beauty information on social media."

target Persona
Definition Defined by attributes such as age and gender Defined as a person
Characteristics Statistics and other quantitative data Quantitative data such as statistics +
qualitative data such as personality
Example of definition Age, gender, family structure, and area of ​​residence Personal name, age, gender, family structure, residential area,
annual income, hobbies, daily schedule, etc.
The difference between target and persona
The Significance of Personas
Why is detailed persona setting necessary? There are three main reasons for this:

1. Increase the appeal of your products and services
By setting a specific persona, you can make your products and services more appealing to users.

One concern when setting a persona is that the target may be too narrow. It is true that "single women in their 20s living in urban areas" can comprehensively target a wider range of people.

Of course, it is important that many people use your products and services. However, if you create a marketing strategy from the beginning with the idea of ​​"hoping that many people will buy it," it tends to become unfocused and scattered.

The purpose of marketing is to get the target to take action. For example, when advertising your company's products or services, it is more effective to address them with a "To you who are..." message than a broad and shallow "To everyone." Setting a persona increases the appeal of your products and services and leads to changes in user behavior .