Why do Marketing on Twitch?

[sakib60]

According to the Sprout Social Index, live streaming is a priority for 56% of brands. Another interesting finding is that 40% of consumers prefer to watch this type of video live.

The platform's reach is the first reason to use it for marketing chinese overseas europe database strategies . In demographic terms, Twitch's audience is made up of 73% people under 34 years old; and 41% people between 16 and 24 years old. These figures represent a huge market for brands targeting millennials or the so-called generation Z (even though this group has less interest in electronic games).


Users of this platform commit to the broadcasts and support them monetarily either with donations, subscriptions or product purchases .

While initially the majority of the audience was male, female participation grew (35%) in 2019. Currently, the dominant target audience is teenagers.

In addition to the advertising potential of this young segment, it's important to keep in mind that more and more broadcasts are aimed at other audiences, so the age range is constantly expanding. Twitch, therefore, becomes an excellent option for marketing.