3. Leads don't engage with nurturing prompts
Posted: Mon Dec 09, 2024 4:34 am
Nurturing and Scoring are two activities that cannot be missing from the modern marketer's baggage. They are essential because, to simplify, sharing a 'cold' lead with the sales force is equivalent to wasting time. Nurturing activities, skillfully punctuated by marketing automation tools, are aimed at skimming the number of leads by bringing only those with the greatest potential to the sales force. In this case, a symptom that our strategy is not working properly is when contacts do not react to nurturing actions . It could be a sign that the proposed contents need to be refocused, or simply that our message is unable to emerge from the background noise and therefore we need greater effectiveness in the writing and arguments of our direct communications.
4. Poor collaboration between marketing and sales
Despite excellent management of the first part of the funnel, sometimes australia telegram datathe lack of synchronization between marketing and sales causes projects to fail . It can happen that leads are not passed on in a timely manner to the sales force or that they do not have the information and tools to engage them correctly.
5. The sales force does not have the right tools
This is an extension of the previous point. In general, the sales force is very good at managing known contacts, but when it comes to lead generation, you are dealing with new customers with whom the sales force must build a relationship from scratch, based on the work started by marketing. Continuity between the two phases, and therefore the success of the strategy, can only be ensured if content and support tools are shared : insights, success stories, informational videos and much more. When the sales force does not have these tools or, even worse, does not take into account the information provided by marketing, it is a bad sign for the success of the project.
6. There is a lack of a circular reporting system
Speaking of the relationship between marketing & sales, there is often a lack of information circulation between them . This means that information travels one way, from marketing to sales, because the concept that marketing must generate leads and its work is done is still quite widespread. In reality, it is essential that the sales force provides marketing with feedback received from customers , because in this way the team will be able to modify and perfect the messages or content distribution channels, making them increasingly effective.
4. Poor collaboration between marketing and sales
Despite excellent management of the first part of the funnel, sometimes australia telegram datathe lack of synchronization between marketing and sales causes projects to fail . It can happen that leads are not passed on in a timely manner to the sales force or that they do not have the information and tools to engage them correctly.
5. The sales force does not have the right tools
This is an extension of the previous point. In general, the sales force is very good at managing known contacts, but when it comes to lead generation, you are dealing with new customers with whom the sales force must build a relationship from scratch, based on the work started by marketing. Continuity between the two phases, and therefore the success of the strategy, can only be ensured if content and support tools are shared : insights, success stories, informational videos and much more. When the sales force does not have these tools or, even worse, does not take into account the information provided by marketing, it is a bad sign for the success of the project.
6. There is a lack of a circular reporting system
Speaking of the relationship between marketing & sales, there is often a lack of information circulation between them . This means that information travels one way, from marketing to sales, because the concept that marketing must generate leads and its work is done is still quite widespread. In reality, it is essential that the sales force provides marketing with feedback received from customers , because in this way the team will be able to modify and perfect the messages or content distribution channels, making them increasingly effective.