B2B Lead Generation Strategies: Where to Use Video?
Posted: Mon Dec 09, 2024 5:22 am
Producing videos in itself does not represent a true B2B lead generation strategy: the video is only a content that must be integrated into the company content strategy. The effectiveness does not lie in the format itself, but in a mix of factors: the creation of a good video, the choice of the best channel for that type of content and with respect to the recipient we want to involve.
Social media
Social media is the right place to improve the level of awareness towards the company, taking advantage of the ability of social media to act as a "sounding board" to grow your audience. In this virtual place, it is better to focus on content that is not excessively promotional, but more generic and educational, to capture the attention of those users who, despite not yet knowing the brazil telegram datacompany, are interested in learning more about a certain topic.
YouTube
It is worth spending a few specific words on the “social network of videos” par excellence. What B2B lead generation strategies can be successfully applied in this virtual place? Even in this case, it is better to use informative and educational videos (how to, specific insights) rather than advertising content. Remember that YouTube videos also appear among the results of a query on Google , if the search engine considers them relevant to the search performed by the user.
Instead of focusing on reaching a large number of followers, it is preferable to use YouTube videos as a driver towards your company website , focusing more on the conversions obtained through this medium, on the new leads gained, rather than on vanity metrics . Finally, remember to insert a CTA in each video (placing it at the beginning of the video, during or at the end allows you to obtain different results in terms of views and conversion rate) so as not to lose contact with the user who has shown interest in the video.
Landing page
Where does the user who “lands” on a specific landing page come from? If it is a page that presents a particular offer or product, inserting a video often turns out to be the winning choice to show its features in a more immediate, effective and captivating way . Remember that the user's attention span has a limited duration and tends to be very short: when designing the video, it is always a good idea to insert the most important information at the beginning, so as to be sure that at least the fundamental message manages to reach its destination.
Social media
Social media is the right place to improve the level of awareness towards the company, taking advantage of the ability of social media to act as a "sounding board" to grow your audience. In this virtual place, it is better to focus on content that is not excessively promotional, but more generic and educational, to capture the attention of those users who, despite not yet knowing the brazil telegram datacompany, are interested in learning more about a certain topic.
YouTube
It is worth spending a few specific words on the “social network of videos” par excellence. What B2B lead generation strategies can be successfully applied in this virtual place? Even in this case, it is better to use informative and educational videos (how to, specific insights) rather than advertising content. Remember that YouTube videos also appear among the results of a query on Google , if the search engine considers them relevant to the search performed by the user.
Instead of focusing on reaching a large number of followers, it is preferable to use YouTube videos as a driver towards your company website , focusing more on the conversions obtained through this medium, on the new leads gained, rather than on vanity metrics . Finally, remember to insert a CTA in each video (placing it at the beginning of the video, during or at the end allows you to obtain different results in terms of views and conversion rate) so as not to lose contact with the user who has shown interest in the video.
Landing page
Where does the user who “lands” on a specific landing page come from? If it is a page that presents a particular offer or product, inserting a video often turns out to be the winning choice to show its features in a more immediate, effective and captivating way . Remember that the user's attention span has a limited duration and tends to be very short: when designing the video, it is always a good idea to insert the most important information at the beginning, so as to be sure that at least the fundamental message manages to reach its destination.