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Posted: Mon Dec 09, 2024 5:46 am
Google Trends, what it is and how to use this SEO tool for web marketing
Digital Marketing
Google Trends, what it is and how to use this SEO tool for web marketing
There are free tools like Google Trends that will forever be irreplaceable. Advanced SEO tools like Semrush and Seozoom must take note that keyword search trends can be monitored with a single tool. Namely the one made available by Mountain View completely free of charge. And that at the end of the year leaves you a summary of the searches.
by the public at a national level, in Italy, and worldwide. On the other hand, Google Trends has many other purposes besides entertaining the audience by showing the most popular queries.
With this tool you can plan SEO strategies , content marketing activities and product launches. But you also have the possibility of intercepting trends to develop articles for Google News. And to articulate a list of e-commerce product sheets always in line with the needs of the online public.
Table of Contents
What is Google Trends and what is it for?
How Google Trends Works
How to use Google Trends
Avoid themes that don't bring consistent traffic
Writing evergreen content
Manage e-commerce products
Update outdated content
Intercept trending topics
Unmasking possible speculative bubbles
Alternatives to find trends
What is Google Trends and what is it for?
Google Trends is a free tool from Mountain View that lets you know Panama Phone Numbers the frequency of searches over time for one or more queries . You can compare terms with graphs of different colors and you have the possibility of checking the geographical distribution, at regional and national level.
google trend preview italy
In some cases you can get data for individual cities, only for very large centers and particularly widespread and quantitatively important queries. The user experience is completely free, but improved and personalized thanks to the presence of a Google account.
How Google Trends Works
To start discovering trending searches on Google, just go to the website trends.google.it/trends and perform a search in the main field or choose shortcuts to analyze very popular queries – both nationally and internationally that allow you to discover how Google Trends works on large numbers.
The main panel of this SEO tool is quite simple. There are boxes to enter the keywords to monitor, menu links to manage the time interval and geographical coverage.
Google geolocalized search statistics
You can define the category to have more precise results and you have the possibility to indicate the sources. In addition to the ordinary web search you can discover the trends expressed on Google Shopping, images, YouTube and News . This detail is very important to have a variety of data suitable for different purposes.
Immediately after you have the results box and then there are the geographical spreads. If possible you can find specifics for regional and city locations. Remember that all the boxes can be embedded . While the data can be downloaded in CSV format or shared on social networks such as Facebook, Twitter, Tumblr.
keyword box
Last set of boxes : related topics – topics searched together with the one typed in the search – and specific queries. This way you can have unique information to add to the keyword research .
How to use Google Trends
To start using this trend analysis tool on Google, just go to the home page, better if logged in with your Gmail account . So you can start doing research and comparisons between the topics that interest you for study, work, or simple curiosity. But there are some key steps to use Google Trends as a real web marketing strategist would. Do you want more information?
Avoid themes that don't bring consistent traffic
One way to use Google Trends: do your research on the topics you want to blog about and find out what the search trend is . This can be useful to avoid topics that are in decline, that is, that could disappear over the months or years. How to proceed in these cases?
You shouldn't discard a priori blog topics that have declining phases , it's better to use a broad time frame. There could be a seasonality with research recoveries after a while.
Digital Marketing
Google Trends, what it is and how to use this SEO tool for web marketing
There are free tools like Google Trends that will forever be irreplaceable. Advanced SEO tools like Semrush and Seozoom must take note that keyword search trends can be monitored with a single tool. Namely the one made available by Mountain View completely free of charge. And that at the end of the year leaves you a summary of the searches.
by the public at a national level, in Italy, and worldwide. On the other hand, Google Trends has many other purposes besides entertaining the audience by showing the most popular queries.
With this tool you can plan SEO strategies , content marketing activities and product launches. But you also have the possibility of intercepting trends to develop articles for Google News. And to articulate a list of e-commerce product sheets always in line with the needs of the online public.
Table of Contents
What is Google Trends and what is it for?
How Google Trends Works
How to use Google Trends
Avoid themes that don't bring consistent traffic
Writing evergreen content
Manage e-commerce products
Update outdated content
Intercept trending topics
Unmasking possible speculative bubbles
Alternatives to find trends
What is Google Trends and what is it for?
Google Trends is a free tool from Mountain View that lets you know Panama Phone Numbers the frequency of searches over time for one or more queries . You can compare terms with graphs of different colors and you have the possibility of checking the geographical distribution, at regional and national level.
google trend preview italy
In some cases you can get data for individual cities, only for very large centers and particularly widespread and quantitatively important queries. The user experience is completely free, but improved and personalized thanks to the presence of a Google account.
How Google Trends Works
To start discovering trending searches on Google, just go to the website trends.google.it/trends and perform a search in the main field or choose shortcuts to analyze very popular queries – both nationally and internationally that allow you to discover how Google Trends works on large numbers.
The main panel of this SEO tool is quite simple. There are boxes to enter the keywords to monitor, menu links to manage the time interval and geographical coverage.
Google geolocalized search statistics
You can define the category to have more precise results and you have the possibility to indicate the sources. In addition to the ordinary web search you can discover the trends expressed on Google Shopping, images, YouTube and News . This detail is very important to have a variety of data suitable for different purposes.
Immediately after you have the results box and then there are the geographical spreads. If possible you can find specifics for regional and city locations. Remember that all the boxes can be embedded . While the data can be downloaded in CSV format or shared on social networks such as Facebook, Twitter, Tumblr.
keyword box
Last set of boxes : related topics – topics searched together with the one typed in the search – and specific queries. This way you can have unique information to add to the keyword research .
How to use Google Trends
To start using this trend analysis tool on Google, just go to the home page, better if logged in with your Gmail account . So you can start doing research and comparisons between the topics that interest you for study, work, or simple curiosity. But there are some key steps to use Google Trends as a real web marketing strategist would. Do you want more information?
Avoid themes that don't bring consistent traffic
One way to use Google Trends: do your research on the topics you want to blog about and find out what the search trend is . This can be useful to avoid topics that are in decline, that is, that could disappear over the months or years. How to proceed in these cases?
You shouldn't discard a priori blog topics that have declining phases , it's better to use a broad time frame. There could be a seasonality with research recoveries after a while.