Important As The ‘start’

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Uncomfortable Laughter Ensues As Someone Says, “none Of It. Senior Management Will Want Us To Keep Doing It All.”the Business Case You Must Build Isn’t Why You Should Do The New Thing. It’s Why You Should Stop Doing The Old Thing. The ‘stop’ Business Case Is Just As Business Case.

Business Professor Michael Porter Famously Says, “the Essence Of Strategy Is qatar phone number library Choosing What Not To Do.” Whenever You Tackle A New Marketing Initiative – The Integration Of Ai, A New Content Hub, A Resource Center, A Customer Help Publication – You Ensure You Won’t Do It If You Don’t Address What You’ll Stop Doing.



You Can Learn From Media Companieswhen It Comes To Content-driven Marketing Strategies, You Can Learn Once Again From Media Companies.media Companies Understand Two Important Things About Launching Content Products: It’s Exceedingly Difficult To Know What Will Succeed With Audiences, And You Must Be Willing To Stop Something As Easily As You Start It.