OpenAI announced that it has opened the plugins and Web Browsing feature in ChatGPT to all ChatGPT+ users. There are more than 70 products in the Plugin Store that you can use in your different jobs. In this article, we have reviewed and tried the products in the Plugin Store that you can use for digital marketing. Let's take a look at what's out there.
How to Activate Web Scanning and Plugins?
In order to use ChatGPT Plugins, you must first become a ChatGPT+ member. You must pay $20 per month for this membership. After completing your membership process, the GPT-4 feature is unlocked as you can see below.
Afterwards, to activate Web Browsing and Plugins, we click on our profile at the bottom left and open the settings section.
Then, on the page that opens, we go to the Beta Features section and activate the Browse with Bing and Plugins features.
Now web browsing and plugins are ready to use.
How to Use ChatGPT Web Browsing Feature?
You can start using the web browsing feature by clicking on “Browse with Bing” in the menu that appears after creating a new chat and clicking on the GPT-4 feature. So, how can we use this for marketing? For example; you want to prepare a social media post for a content on your company’s website. You can give the link to the relevant page and ask it to do this for you, with alternatives.
Let's enter our sample prompt and see what happens:
https://zeo.org/resources/e-books/2023- ... ospitality adresindeki makaleyi oku, adım adım düşün ve Instagram, LinkedIn ve Twitter'daki sosyal medya paylaşımları için bana alternatifler ver. Hashtag ve emoji kullanmayı unutma.
After entering the request, ChatGPT first clicks on the link, reads the content on the page and completes the scanning process. Then, it uses the content it reads and creates the social media content we requested for us in a very short time. What are the results? Let's examine it together.
Instagram
LinkedIn
Twitter
Although the request we entered is very simple, the output it gives us is very nice. You can make your request more detailed and make the output even better. For example; you can limit the number of words and ask for the website link in the post content.
How to Install ChatGPT+ Plugins?
To install and use ChatGPT+ plugins, first open the GPT-4 feature and click on the Plugins section in the menu. Click on Plugin Store in the menu that opens and go to the market area.
On the page that opens, there are more than 130 plugins that work differently. One of the shortcomings of the market is that there is no filtering. We have to go through the pages one by one and find the plugin we want and download it. Or, you can find it by typing the name of the plugin you want in the search box that came with the latest update. Since we will first examine the artificial intelligence-supported advertising tool called RoboAd, we download it.
After the download process is completed, we select the overseas chinese in uk data plugins we want on our chat page and start using them. In this section, we can select a maximum of three plugins.
Using RoboAd Plugin
The first plugin we will use is called RoboAd. This plugin generates data for us that we can use when creating ads for our content. For example, we have an industry report and we want to promote this report by advertising in a specific region. I simply entered the following prompt:
“I created a Tourism Industry report for the MENA region. Create campaign content for Google Ads and target the United Arab Emirates. Here is the link: https://zeo.org/resources/e-books/2023- ... ospitality ”
I found the advertising content it provided to us successful. However, it is possible to improve and perfect this output by improving the request we entered. For example, we can give a word limit for Ad Descriptions, request more examples for Call to Action, or give a more specific definition for Ad Title. However, in general, the output we receive according to the request we entered can be used in ads with minor adjustments.
Link Reader Plugin
Our next plugin is for PDF files that we want to summarize and promote. The purpose and working principle of Link Reader is very simple. We write the link of the PDF file you want to summarize in the chat section and ask it to summarize
He read the pdf file we provided and created an 8-page newsletter for us. The answers he gave in the articles were a bit simple, but considering that it was a short summary, we can say that he is successful for now. In this way, you can create a summary newsletter and ensure that the pdf file produced for your target audience is downloaded. You can also ask the AI to use a more intriguing, sales-oriented language.
Note: The content of the pdf file we provided is in Turkish, but since we entered the prompt in English, it gave us the result in English.
Chat with Video Plugin
The plugin we will try now allows you to chat with a YouTube video that you will give a link to and ask it questions. It looks like a really fun plugin. For marketing, we can use it by taking a section from the video and turning it into social media content. Let's try it.
First, I gave the link to the video and asked a specific question in it.
ChatWithVideo told us that the speaker was asked this question in his answer and that he gave the answer. Although the time he gave (1:04:00) is wrong, the answer proves to be correct when we check it.
Then let's tell it to turn this output into an Instagram post.
In the last prompt we entered, the plugin did not run itself because we asked it to do something based on the answer it had already given. GPT-4 read the previous output and created Instagram content for us, even suggesting images even though we hadn't asked for them.
There is an AI for That Plugin
If you want to produce something using AI and are having trouble figuring out which tool to use, this plugin is for you. You type the action you want to perform with AI into the There's An AI For That plugin and it instantly lists the most popular AI tools, provides their descriptions, and adds a link to the site. My sample prompt is:
Web sitemi SEO'ya göre kontrol etmek istiyorum? Bunun için hangi yapay zeka araçları var?
As you can see in the answer, he listed 10 artificial intelligence tools for me that you can use for SEO.
SEO Core AI Plugin
With the SEO Core AI plugin, the website you linked to is analyzed by artificial intelligence. In our example, I asked the artificial intelligence to examine the site https://wope.com/ . Then I asked it to give me suggestions for the result. You can see the result in the screenshot below.
The reminder he made at the end of his answer was a note that should not be forgotten for SEO.
“Remember that SEO is a long-term process and it may take time to see improvements in rankings. Continue to monitor your site’s performance and make adjustments as needed.”
WebPilotPlugin
By using the WebPilot plugin, you can ask questions about the website link you provided and ask artificial intelligence to generate content for you based on the content on the website.
In my example, I asked the AI to examine the website https://zeo.org/ and give me 10 blog topics that I could write about on the Zeo blog. The answer it gave me matched what I asked for, but it felt a little incomplete. It was as if it just read the link I gave and extracted content from there.
To eliminate this suspicion, I gave the same link again and asked a question about the subject on a different page on the site and it first scanned the home page. Then, when it could not find the answer, it scanned different pages until it found the answer to the question and gave us the answer to the question.
You can see the screenshot of the page where he found the answer below.
When I asked another question to test this situation again, he could not answer. For this reason, we can say that we should not go into too much detail while using this plugin.
6 ChatGPT+ Plugins You Can Use in Digital Marketing
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