Top of the Funnel

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Lead generation is an essential process for B2C companies across all industries, as it's essentially where business begins. Without leads, there's no money, and there's no business.

Therefore, companies across all industries focus to some extent on regularly generating new leads as part of their funnel strategy. However, there are certain tips that can help you optimize your lead generation once and for all. Want to learn more?

Let's start at the beginning. Lead generation is the first stage or level of a sales/marketing funnel. There's no agreement on whether the funnel belongs solely to the sales or marketing teams, as chinese overseas australia data both are responsible for it. Depending on the company, the funnel is divided into more or fewer stages, which also have different names.

Let's focus on the standard funnel for a B2C company, which consists of three levels:

(TOFU) or Lead Generation Level
As the initial stage, this is where potential customers first hear about the brand. This is an involuntary first contact because the potential customer isn't specifically searching for your brand or product. This could be, for example, a social media post, a TV ad, some PR content in the media, or through a search engine.