How quality Hero Shots on landing pages can improve conversion rates
Posted: Thu Mar 27, 2025 4:34 am
Quality hero shots can improve conversion rates by drawing user attention, sparking specific associations and emotions, and ultimately leading to the desired action.
When we talk about what makes a landing page convert visitors into customers, we can think of three main things: the words and messages it uses, the look and feel of the page, and the technical aspects behind the scenes. The hero image—the large image or video you see first—helps a lot with the first two.
A good main image makes a page look good and keeps people chinese overseas australia data interested. It adds a visual touch to a page that might otherwise be text-heavy, making it easier to use and understand. This can mean people stay on the page longer, don't leave as quickly, and are more likely to do what you want, like buy something or sign up.
Also, when it comes to messaging, the main image is very important. It serves as a visual focal point for your main points. It works alongside your words to make what you're saying clearer and more compelling.
VWO demonstrated the importance of quality images in its case study. An e-commerce store owner offering artistic images wondered how replacing some of the paintings on the site with high-quality, real-life photos of the artists would impact conversions. VWO tested both solutions.
With the paintings, the conversion rate was 8.8%, but it jumped to 17.2% when the paintings were replaced with photos of artists—an impressive increase of over 95% (P. Chopra, Do Human Photos Increase Website Conversions?). Yes, images matter (often a lot).
What is the Hero Shot in marketing?
In marketing, the hero image is the first large, eye-catching image or graphic you see when you enter a website, advertisement, or brochure. It's like the cover of a magazine.
Statistics show that websites with images have a 47% higher click-through rate than those without (Postali, A Picture's Worth 1,000 Words: How Website Imagery Can Increase Engagement, 2021).
So, this image is more than just a pretty picture; it's a powerful tool designed to capture your attention and tell you something important about a product, service, or brand. Think of it as the visual handshake that introduces you to what the company offers.
When we talk about what makes a landing page convert visitors into customers, we can think of three main things: the words and messages it uses, the look and feel of the page, and the technical aspects behind the scenes. The hero image—the large image or video you see first—helps a lot with the first two.
A good main image makes a page look good and keeps people chinese overseas australia data interested. It adds a visual touch to a page that might otherwise be text-heavy, making it easier to use and understand. This can mean people stay on the page longer, don't leave as quickly, and are more likely to do what you want, like buy something or sign up.
Also, when it comes to messaging, the main image is very important. It serves as a visual focal point for your main points. It works alongside your words to make what you're saying clearer and more compelling.
VWO demonstrated the importance of quality images in its case study. An e-commerce store owner offering artistic images wondered how replacing some of the paintings on the site with high-quality, real-life photos of the artists would impact conversions. VWO tested both solutions.
With the paintings, the conversion rate was 8.8%, but it jumped to 17.2% when the paintings were replaced with photos of artists—an impressive increase of over 95% (P. Chopra, Do Human Photos Increase Website Conversions?). Yes, images matter (often a lot).
What is the Hero Shot in marketing?
In marketing, the hero image is the first large, eye-catching image or graphic you see when you enter a website, advertisement, or brochure. It's like the cover of a magazine.
Statistics show that websites with images have a 47% higher click-through rate than those without (Postali, A Picture's Worth 1,000 Words: How Website Imagery Can Increase Engagement, 2021).
So, this image is more than just a pretty picture; it's a powerful tool designed to capture your attention and tell you something important about a product, service, or brand. Think of it as the visual handshake that introduces you to what the company offers.