Top of the funnel: awareness and interest
Posted: Thu Mar 27, 2025 4:50 am
this is typically marketing’s domain. Marketing’s goal is to build brand recognition with valuable content and engaging storytelling. This attracts a broad audience that might be a good fit for the brand.
To accomplish this, marketing casts a wide net that catches all targets within their ideal customer profile (icp, aka buyer persona). This way, their pipeline is always loaded with prospects.
Brand building is a long-term strategy that primes the lead generation pump for the sales team. By providing valuable information and insights via thought leadership articles, interviews, and chinese overseas british data social storytelling, marketers help potential customers understand how your product or service can be the solution to their most pressing problems. This builds trust and credibility, encouraging lead outreach while also making the sales conversation more effective later.
Middle of the funnel: consideration and intent to buy
here is where the hand-off between sales and marketing happens. Marketing did the work to attract and warm up leads for sales.
To accomplish this, marketing casts a wide net that catches all targets within their ideal customer profile (icp, aka buyer persona). This way, their pipeline is always loaded with prospects.
Brand building is a long-term strategy that primes the lead generation pump for the sales team. By providing valuable information and insights via thought leadership articles, interviews, and chinese overseas british data social storytelling, marketers help potential customers understand how your product or service can be the solution to their most pressing problems. This builds trust and credibility, encouraging lead outreach while also making the sales conversation more effective later.
Middle of the funnel: consideration and intent to buy
here is where the hand-off between sales and marketing happens. Marketing did the work to attract and warm up leads for sales.