Segment your database

[samiaseo55]

Don't send mass emails to your entire database. Why send generic messages to people who aren't interested? Not only does this waste the time of the people receiving the email, it also damages your brand reputation and increases the likelihood that your email will be classified as spam.

Every time you reach out to a prospect or customer, think about what you know about that contact and whether that information reflects their interests and goals. In every email and every interaction, always try to provide value. Does this email help the contact in any way? How can you do that? Does it get you closer to the goals you identified in the previous step? If you have clear answers to these questions, your lead nurturing strategy is closer to success.

When segmenting, remember that you can build chinese overseas america data different combinations based on the following 4 factors:

Buyer Persona. Obviously, this question is basic: Who are you speaking to? Let's say your company sells software products in a B2B environment. You might have three different profiles from the same company in your database, all of whom have decision-making power in the purchasing process for your product: a senior executive, a financial director, and a technical department head. That is, even though they belong to the same company, there are three different buyer personas. Tailor your lead nurturing campaigns to each customer. One person might be more interested in the practical features of the software, another in ROI and economics, and the last in the complexity of technical integrations. They are indeed part of the same company, but they will be in different segments (and, therefore, different activities) in your lead nurturing strategy.
Stages in the purchasing process. This is what we call the buyer's journey in inbound marketing, and it can be divided into three stages: exploration, consideration, and decision. What stage is the contact in the process? You may have discovered a problem or opportunity but are still trying to figure out where you are (scanning). You may be a little further along and are already comparing different types of solutions to that problem (considering). Or you may have a clear idea of ​​what you want and are looking for a specific provider (deciding). Each stage requires different information and content. It is not a good idea to put too much pressure on someone who is not ready to buy, just as it is to ask them to buy.