How to integrate them?

[samiaseo55]

In today's business environment, it's increasingly important to rely on technological tools that allow us to improve results. From improving customer service and sales to improving internal company processes.

To achieve this, there are various tools that allow us to connect our data to different applications and develop these substantial improvements. Among the most common tools are CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning).

In this article, we'll explore the features, functionalities, and differences between chinese overseas british data both tools so you can navigate and understand which one is most necessary for your business . You'll also learn how to combine them to maximize their benefits and take your business to the next level.


What is the role of a sales CRM and what is the role of an ERP?
When developing the features for both apps, the first thing we considered was their function; that is, what are they used for?

A sales CRM is a tool that helps a company's salespeople in their daily operations. The main objective of a CRM is to increase orders through an improved customer experience. Sales CRM functions go beyond organizational support for the sales process; they also provide the tools necessary to analyze and continuously improve sales strategies and the customer experience.

The primary function of an ERP is to integrate and manage a company's internal operations, such as accounting, purchasing, production, logistics, and human resources. An ERP provides a centralized and unified view of business operations, improving efficiency and reducing costs.