Page and domain strength
Posted: Thu Mar 27, 2025 5:21 am
The main metrics for measuring authoritative backlinks are:
Link diversity
Link speed
Page and domain strength
Anchor text relationship
Link relevance
How do these metrics affect your chances of gaining legal backlinks that command search engine money, power, and respect?
Link Diversity
Search engines care about the degree of diversity in backlink profiles.
So you would do well to have links from a variety of places including authoritative press and news chinese overseas africa database sites, directories (including local, regional, and free or paid legal directories), social media sites, other law-related sites that have strong SEO metrics, government websites, and university websites.
Link speed
Link velocity is the rate at which your backlink profile grows over time. That is, how quickly other websites link back to your site.
Let's say your new site gets 100 backlinks a month. Depending on where these links come from, Google may view them as spam or as good.
It's okay to have a lot of legal directories and social media pages linking to your website within a short period of time. However, if you're publishing something like 60 guest posts a month with backlinks to your site, Google may perceive it as excessive and spammy.
Page Strength predicts how well specific pages will rank in search engines. Domain Strength predicts how well a website will rank. Both metrics scale from one to 100.
You want to obtain legitimate backlinks from relevant domains with high Domain Strength scores, and from pages within those domains with high Page Strength.
Link diversity
Link speed
Page and domain strength
Anchor text relationship
Link relevance
How do these metrics affect your chances of gaining legal backlinks that command search engine money, power, and respect?
Link Diversity
Search engines care about the degree of diversity in backlink profiles.
So you would do well to have links from a variety of places including authoritative press and news chinese overseas africa database sites, directories (including local, regional, and free or paid legal directories), social media sites, other law-related sites that have strong SEO metrics, government websites, and university websites.
Link speed
Link velocity is the rate at which your backlink profile grows over time. That is, how quickly other websites link back to your site.
Let's say your new site gets 100 backlinks a month. Depending on where these links come from, Google may view them as spam or as good.
It's okay to have a lot of legal directories and social media pages linking to your website within a short period of time. However, if you're publishing something like 60 guest posts a month with backlinks to your site, Google may perceive it as excessive and spammy.
Page Strength predicts how well specific pages will rank in search engines. Domain Strength predicts how well a website will rank. Both metrics scale from one to 100.
You want to obtain legitimate backlinks from relevant domains with high Domain Strength scores, and from pages within those domains with high Page Strength.