The most overrated strategy: paid advertising

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In contrast to the previous point, which shows that SEO remains the main driver of digital acquisition, up to 30% of respondents believe that all types of paid advertising, whether digital or offline, are overrated .

In addition to the budget savings that avoiding cost per clicks entails, it has been proven that creating interesting content, whether in the form of text, infographics or video, is a much more effective chinese malaysia data strategy : we are positioning ourselves as experts in the sector while approaching an ideal customer profile, since this is the one who takes the first step in the funnel, showing interest in us and not the other way around.

Inbound marketing tactics generate higher ROI
It's worth noting that in 2018, 16% of respondents admitted to not knowing or having the means to measure ROI. What isn't measured can't be improved , which is why establishing ROI metrics is the foundation of any strategy.

The survey results also indicate that 53% believe that inbound marketing tactics produce a higher return on investment , compared to 16% who believe that a traditional strategy implies a higher ROI.

Which marketing approach has generated the greatest ROI for your organization: inbound marketing or traditional marketing?

State of Inbound 2018: Marketing Statistics
Source: State of Inbound 2018 (HubSpot)

It seems as if all these percentages are telling us in unison that mantra that content is king. The key to building a good marketing strategy is to start by building trust with the customer, creating relevant and unique content, supporting them throughout their purchasing process, and modulating the message according to their current stage, without being intrusive or overusing paid advertising . Only in this way can we achieve the long-awaited conversion.