Get content ideas from your competitors
Posted: Thu Mar 27, 2025 5:24 am
Purchase intent keywords. These are keywords that suggest a user is actively looking to buy if they can find the right product. For example, “car reviews” or “best SUVs of 2018” are two examples of keywords that have purchase intent.
Keyword Research
Informational and other long-tail keywords. This category is an area where you can let your keyword research skills shine! Look for ways to answer people's questions and provide useful information related to your product or service.
Then, move on to holiday-specific keywords .
For example, Christmas keywords might include things like “best Christmas stocking stuffers,” “Christmas gifts for mom,” “last minute Christmas gifts,” etc.
When it comes to holidays like Valentine's Day, you might consider segmenting your keywords by advertising database audience such as "valentine's gifts for women," "valentine's gifts for men," and "valentine's gifts for vegans."
4)
Now that you know what keywords you're targeting, you need to figure out how to target them. What type of content should you create?
Coming up with ideas from scratch is especially difficult when you're in a hurry. To help you make faster progress, I recommend looking at what your competitors are doing and then trying to do something better.
To do that, start with a Google search to see what ranks for the holiday-specific keywords you want to rank for.
Keyword Research
Informational and other long-tail keywords. This category is an area where you can let your keyword research skills shine! Look for ways to answer people's questions and provide useful information related to your product or service.
Then, move on to holiday-specific keywords .
For example, Christmas keywords might include things like “best Christmas stocking stuffers,” “Christmas gifts for mom,” “last minute Christmas gifts,” etc.
When it comes to holidays like Valentine's Day, you might consider segmenting your keywords by advertising database audience such as "valentine's gifts for women," "valentine's gifts for men," and "valentine's gifts for vegans."
4)
Now that you know what keywords you're targeting, you need to figure out how to target them. What type of content should you create?
Coming up with ideas from scratch is especially difficult when you're in a hurry. To help you make faster progress, I recommend looking at what your competitors are doing and then trying to do something better.
To do that, start with a Google search to see what ranks for the holiday-specific keywords you want to rank for.