I recommend dedicating no more than half
Posted: Thu Mar 27, 2025 5:25 am
Crash Campaign (2 Weeks)
The holidays are a few weeks away and you want to jump on the bandwagon.
With a clear and imminent deadline, you will be highly motivated to take action. The biggest downside to this approach is the limited time available for content marketing and link building. As a result, you should scale back your expectations for traffic, conversions, and sales.
Week 1: Create content.
Week 2: Promote content. With limited time, you will focus on your existing network and people you already have a good relationship with.
In-depth Campaign (3 Months)
If you have 2-3 months of preparation time for the holidays, you can conduct a thorough SEO campaign .
of your time to content creation and then the rest to promotion. This approach means you ebay database have a better chance of creating an [evergreen] asset, but it will take significant resources and planning to make it happen.
Weeks 1-6: Create content.
Weeks 6-9: Promote content to your existing network and people you already have a good relationship with.
Weeks 9-12: Promote content to cold contacts, influencers, and the media.
Now that you have a clear timeline for your holiday SEO campaign, it's time to make it happen!
3) Update Your [Keyword] Strategy
The next step is to review your current keywords and ensure that you are targeting a few keywords in each of the following categories:
Branded keywords. If you have a distinctive brand name for your company and products, you’ll want to include them in your keyword research . For example, Apple would like to rank for “iPhone” and “iPod” related keywords, as they are popular products.
The holidays are a few weeks away and you want to jump on the bandwagon.
With a clear and imminent deadline, you will be highly motivated to take action. The biggest downside to this approach is the limited time available for content marketing and link building. As a result, you should scale back your expectations for traffic, conversions, and sales.
Week 1: Create content.
Week 2: Promote content. With limited time, you will focus on your existing network and people you already have a good relationship with.
In-depth Campaign (3 Months)
If you have 2-3 months of preparation time for the holidays, you can conduct a thorough SEO campaign .
of your time to content creation and then the rest to promotion. This approach means you ebay database have a better chance of creating an [evergreen] asset, but it will take significant resources and planning to make it happen.
Weeks 1-6: Create content.
Weeks 6-9: Promote content to your existing network and people you already have a good relationship with.
Weeks 9-12: Promote content to cold contacts, influencers, and the media.
Now that you have a clear timeline for your holiday SEO campaign, it's time to make it happen!
3) Update Your [Keyword] Strategy
The next step is to review your current keywords and ensure that you are targeting a few keywords in each of the following categories:
Branded keywords. If you have a distinctive brand name for your company and products, you’ll want to include them in your keyword research . For example, Apple would like to rank for “iPhone” and “iPod” related keywords, as they are popular products.