Manyavar is one of the leading companies in the Indian bridal wear market. In 2020, the company expanded to over 200 cities across the country and launched its online store.
The goals set for the optimization agency (Infidigit) were to improve organic rankings, increase clicks and shares, and achieve more conversions. Given the saturation of the online market for traditional clothing,
Manyavar aimed to achieve the top five positions for highly competitive keywords such as "Men's Wedding Dresses," "Sherwani," and "Kurta Jacket."
What actions have been successful?
Numerous improvements to the site structure ensure that chinese singapore phone number list Google's bots crawl the page correctly and only relevant pages are crawled (thus avoiding wasted crawl budget).
Restructuring the internal link scheme on the page.
Move the navigation bar to the top.
Create content that ranks for more non-brand keywords.
Creation of landing pages based on upcoming events related to the brand.
The results reported by Infidigit (How Infidigit helped Manyavar to rank for competitive keywords & increased ranking by 55%) were as follows:
Increased organic ranking in the first 1 positions by 610% .
Increased organic ranking in the top 5 positions by 55% .
Increased organic click share by 51%.
These figures quickly translated into an increase in the site's conversion rate.
- Board index
- All times are UTC
- Delete cookies
- Contact us