More conversions with landing pages – Designing landing pages
Posted: Thu Mar 27, 2025 5:28 am
One of the goals of websites is to introduce customers to a company's products and services and thus provide relevant information. But how exactly do visitors and readers ultimately become new customers for the company ?
The answer to this question is "conversions ." These are specific actions that visitors doctor data perform on a website. This could include ordering a product, submitting a contact form, providing a callback number, or signing up for a newsletter.
The so-called conversion rate indicates what percentage of visitors perform the desired actions on the site. Landing pages are a suitable means of achieving conversions . These landing or target pages are specially designed subpages that await the visitor at the end of a link and significantly determine the success of various online marketing measures.
An example of such a redirect is clicking on an ad or a search result entry on Google. Landing pages are designed to present content in a simplified manner and encourage interactions, i.e., conversions, from the target audience. We'll show you how to optimally design landing pages and which SEO requirements should be adhered to.
Landing pages and search engine optimization
As already mentioned, the primary purpose of landing pages is to increase a website's conversion rate. However, before they can help convert a visitor into a customer, these subpages must be discovered. This can be done through paid channels, such as placing a landing page as the target page of online or offline ad campaigns .
Alternatively, they are discovered "organically" by interested users via search engines . The visibility of the landing pages in the search engine index is a fundamental prerequisite for the success of this endeavor.
The criteria that influence the ranking of landing pages in the search engine index differ little from the ranking factors for regular subpages. To appear as high as possible in search engines for relevant keywords, search engine optimization of landing pages is therefore extremely important.
The answer to this question is "conversions ." These are specific actions that visitors doctor data perform on a website. This could include ordering a product, submitting a contact form, providing a callback number, or signing up for a newsletter.
The so-called conversion rate indicates what percentage of visitors perform the desired actions on the site. Landing pages are a suitable means of achieving conversions . These landing or target pages are specially designed subpages that await the visitor at the end of a link and significantly determine the success of various online marketing measures.
An example of such a redirect is clicking on an ad or a search result entry on Google. Landing pages are designed to present content in a simplified manner and encourage interactions, i.e., conversions, from the target audience. We'll show you how to optimally design landing pages and which SEO requirements should be adhered to.
Landing pages and search engine optimization
As already mentioned, the primary purpose of landing pages is to increase a website's conversion rate. However, before they can help convert a visitor into a customer, these subpages must be discovered. This can be done through paid channels, such as placing a landing page as the target page of online or offline ad campaigns .
Alternatively, they are discovered "organically" by interested users via search engines . The visibility of the landing pages in the search engine index is a fundamental prerequisite for the success of this endeavor.
The criteria that influence the ranking of landing pages in the search engine index differ little from the ranking factors for regular subpages. To appear as high as possible in search engines for relevant keywords, search engine optimization of landing pages is therefore extremely important.