According to a recent study, at least 1 in 5 holiday purchases are made using loyalty points. This means that loyal consumers prefer to play it safe and opt for a brand that they are sure will make them look good and for which they can take advantage of the discounts obtained thanks to their demonstrated loyalty.
The perfect Leevia tool for them is Spin and Win , a wheel of fortune that allows you to interact with users in an engaging way, increasing the conversion rate . Within a structured gamification strategy , Spin and Win can be a solution to entertain and “keep the public warm”, promoting loyalty, brand advocacy and lifetime value .
For an effective and high-performing holiday marketing strategy , keep in mind that the right time to buy varies based on your consumers' habits. That's why you must always offer new proposals to win over all four categories of consumers: remember the most far-sighted, the latecomers, the promo addicts and the devotees.It’s no surprise that Christmas chinese europe phone number list is the perfect time to create emotional connections and achieve business goals with customers and prospects.
But how to stand out in the market? During the Christmas period, consumers are bombarded with advertising messages, which causes a reduction in their attention span and a greater propensity for brand switching.
Their purchasing habits have also changed over time: today, for one in two Italians, the rush for gifts begins as early as November, as demonstrated by a report by Statista , also thanks to Black Friday, a key moment to get great deals.
It is no longer enough to create advertising campaigns: the challenge for companies is to become relevant to their target audience, distinguishing themselves from competitors through the implementation of attractive and value-based customer engagement strategies.
The goal? Maximize lead generation, brand awareness, and positive sentiment , and then increase sales. The question is how.
It's never too early to start thinking about customer
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