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Choose the right time to email
The best time to send emails to your list is when your subscribers are most likely to check their inbox and click. This could be at the beginning of the workday, after dinner, or on the weekend. The time may vary from business to business. If you’re not sure when to send your emails, you can try sending them at different times of the day or week and then analyze when you get responses.

Offer relevant offers to your subscribers
Every customer is attracted to relevant promotions and offers. Many customers prefer emails that contain unique promotions from local businesses. However, it is important to check whether the offer or discount offered by your local business is relevant to your subscribers or not.

Use Split Testing
When it comes to email marketing for a small business, it’s a great idea to run split tests, whether you’re running a local PPC campaign or running local Facebook ads. Split tests give you insight into the effectiveness of your entire email marketing process for a local business. They can increase your conversion rates.

However, for guaranteed and accurate results, you only need to test one aspect at a time. This can be achieved by splitting your email list into two and sending the same email to both groups with only a slight modification. The most successful posts can then be used in future campaigns.

Optimize your email for mobile users
With the increasing number of mobile users around the world, it is chinese singapore phone number list very likely that most of your subscribers would open their emails on a mobile device. Therefore, it is important to optimize your emails for mobile phones. In case you fail to do so, the whole purpose of local email marketing can be defeated as the emails you send may end up in the trash folder. They should be easy to read and engaging when read on smartphones and tablets.

Create customized landing pages
In case your business has different branches or is located in multiple locations, then it is not a good idea to send the same URL to all subscribers. In case you want to create hyper-local deals with your subscribers, you need to develop custom landing pages for different clients. This way, you would be able to guarantee that your customers find what they want with just one click. Subscribers also feel that the email has been personalized for them.