Use short sentences and clear language

[sumona]

Advantages Over Features
Search engines are getting better at understanding user intent.

By highlighting the benefits your product solves for customer problems, your descriptions become more relevant to search queries, potentially improving your ranking.

Furthermore, by focusing on benefits, you emphasize how your product solves a problem or improves the customer's life. This not only makes your product more attractive, but also positions your brand as a solution provider.

For example, here is the product page for one of Secretlab's new chairs. As you can see, overseas chinese database they clearly highlight the benefits of using this product for work and play.

explain benefits rather than features

Simplify Your Writing
Simplicity in writing is a strategic tool that improves understanding, engagement, and action. Clear, precise writing cuts through the noise and delivers your message with impact.

Here's how to keep your writing short and easy to understand:

Avoid jargon and technical terms. If you need to use them, provide a simple explanation.
Focus on active voice for a more engaging tone.
Break up long paragraphs with bullet points and subheadings for better readability.