The basics of managing advertising budgets

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Just as your daily spend can change within your monthly budget, other events occur in PPC accounts without your knowledge or oversight.

Accounts with large budgets
You will understandably find big differences between advertising accounts that spend 100,000 crowns per day, per month, or per year.

One of the key ones is the frequency and level physician data of various risks that richer accounts can withstand compared to more modest ones without any significant decrease in their performance.

With a larger budget, you can afford to build a broader account structure for more campaigns, conduct more experiments and tests, or verify advertising effectiveness on new channels more quickly.

If you manage a significantly more limited account that "spends" every penny, make sure that you:

They had fewer campaigns and budgets,
They responded to test results in a timely and correct manner,
They "saturated" one advertising channel and became convinced of its benefits, and only then moved on to another.