Can gamification help with loyalty programs

[mouakter14]

The rule in this case is “ give and take ”: I involve you in a loyalty program with a lot of benefits and in exchange you leave me your data and allow me to track your “behavior”.

The consumer will benefit from this by being involved in an increasingly personalized program and the brand will be able to store all information in a transparent and consensual way.

This, in turn, strengthens the relationship between brand and consumer because if the latter realizes that the company makes good use of its data and uses it to its advantage, its trust and loyalty towards the brand itself will increase.

84 % of participants said they would happily leave their email address with a small incentive in return. 74% even without it!

The answer is absolutely yes.

One of the main reasons why consumers abandon the ship is often due to the monotony of the service offered . Introducing more interactive gaming proposals is an effective strategy to increase engagement, interaction and loyalty of the consumer , decreasing the risk of losing them.

It seems that experience still comes before economic benefit: people want to feel important and involved, which is why emotional marketing is making a big comeback .

In this regard, let's introduce the real protagonist of student data the next topic: Generation Z, which makes emotional marketing its favorite hobbyhorse.

GEN Z's Shopping Habits
Young people belonging to Generation Z have purchasing habits that are based on some fundamental elements.

On one hand we have the values ​​of sustainability , cruelty free and ecological. In fact, the new generations are more sensitive to environmental issues and they base their decisions on these to which brand to rely on for their purchases.

According to a Nielsen report , 77% of GEN Z young people admit to not buying from countries with low sustainability standards. This means that a brand must have an excellent corporate reputation and be socially and environmentally committed to win their hearts.

Young people also prove to be very open-minded and always looking for new brands: 53% admit to willingly accepting the idea of ​​frequently changing their favorite brand.

A final element is that of immediacy : patience is not the main virtue of the members of GEN Z, who after purchasing a package on Amazon, expect to hear the doorbell ring two minutes later. For them, a loyalty program must be instantaneous and constantly rewarding to be effective.