Google improves AI reporting with Gemini 2.0
Posted: Thu Mar 27, 2025 6:16 am
Google is taking search into a new era with enhanced AI insights, now powered by Gemini 2.0, and introducing a premium “AI Mode” for Google One subscribers. These innovations aim to provide users with even more relevant and comprehensive answers to their queries right in search results. Google is responding to the growing need for fast and efficient access to information while also trying to keep up with the competition in the field of artificial intelligence.
AI insights improvements with Gemini 2.0 bring users better performance in areas like coding, advanced math, and multimodal search. Google is also increasing the frequency of AI insights for these types of employment data queries, while improving their speed and quality. A new “AI mode” offers advanced search capabilities for Google One subscribers, reflecting Google’s push for personalization and premium services within its search engine.
Google Ads expands negative keyword PMax limits
Google Ads is responding to advertiser demand by significantly increasing the negative keyword limit for Performance Max (PMax) campaigns. The original limit of 100 negative keywords per campaign was restrictive for many advertisers and did not provide sufficient control over where their ads appear. The limit is now being increased to 10,000 negative keywords per campaign, matching the limit for Search campaigns. This change will be rolled out over several weeks to all PMax advertisers.
Increasing the negative keyword limit gives advertisers more flexibility and control over where their ads appear, while still maintaining the effectiveness of their campaigns. Google encourages advertisers to use negative keywords judiciously and carefully to avoid limiting conversions. This change represents a significant step towards giving advertisers more control over their PMax campaigns and allowing them to better target their audiences.
AI insights improvements with Gemini 2.0 bring users better performance in areas like coding, advanced math, and multimodal search. Google is also increasing the frequency of AI insights for these types of employment data queries, while improving their speed and quality. A new “AI mode” offers advanced search capabilities for Google One subscribers, reflecting Google’s push for personalization and premium services within its search engine.
Google Ads expands negative keyword PMax limits
Google Ads is responding to advertiser demand by significantly increasing the negative keyword limit for Performance Max (PMax) campaigns. The original limit of 100 negative keywords per campaign was restrictive for many advertisers and did not provide sufficient control over where their ads appear. The limit is now being increased to 10,000 negative keywords per campaign, matching the limit for Search campaigns. This change will be rolled out over several weeks to all PMax advertisers.
Increasing the negative keyword limit gives advertisers more flexibility and control over where their ads appear, while still maintaining the effectiveness of their campaigns. Google encourages advertisers to use negative keywords judiciously and carefully to avoid limiting conversions. This change represents a significant step towards giving advertisers more control over their PMax campaigns and allowing them to better target their audiences.